Marketing Internships: A Win-Win Solution for 2 Employers and Interns

by Fransic verso
Marketing Internships

Marketing internships are a valuable opportunity for both employers and interns. For small business owners, it can be a challenge to find the time and resources to effectively market their products or services.

On the other hand, students and recent graduates often struggle to gain hands-on experience in the competitive field of marketing.

However, marketing internships offer a win-win solution for both parties.

In this blog post, we will explore the benefits of marketing internships and provide some great tips for small business owners looking to take advantage of this win-win solution.

Understanding the Value of Marketing Internships

Marketing internships offer a multitude of benefits for both employers and interns.

For employers, having an intern on board provides a fresh perspective and a boost in productivity.

Interns bring a new set of skills and ideas to the table, and their enthusiasm and willingness to learn can invigorate a team.

On the other hand, for interns, marketing internships are a golden opportunity to gain hands-on experience in the field, build their resumes, and make valuable connections.

The ability to tap into the latest trends and technologies

One of the primary benefits of marketing internships for employers is the ability to tap into the latest trends and technologies.

Interns, especially younger ones, are often more attuned to emerging marketing strategies and social media platforms.

By having an intern on your team, you can leverage their knowledge and stay ahead of the curve in your marketing efforts.

They can assist in implementing new marketing tactics and help you navigate the ever-changing digital landscape.

Be a cost-effective solution for small businesses

Furthermore, marketing internships can also be a cost-effective solution for small businesses.

Hiring a full-time marketing professional can be a financial strain for many small businesses.

By bringing on an intern, you can tap into their expertise and skill set without breaking the bank.

Provide interns with course credit

Additionally, internships often provide interns with course credit or a modest stipend, making it a mutually beneficial arrangement.

Interns, on the other hand, gain invaluable experience and knowledge through marketing internships.

They have the opportunity to apply the theories and concepts they have learned in school to real-world scenarios.

This hands-on experience can help them understand the practicalities of marketing and develop critical skills that are sought after in the industry.

Chance to build their professional network

Marketing internships also offer interns the chance to build their professional network, make industry connections, and gain references that can enhance their job prospects.

How to Establish a Productive Marketing Internship Program

two women learning
Photo by Christina @ wocintechchat.com on Unsplash

If you’re a small business owner looking to take advantage of the benefits of marketing internships, it’s important to establish a productive internship program.

Here are some tips to help you get started:

  1. Clearly define the intern’s role and responsibilities:

    Before bringing an intern or Marketing Internships on board, make sure you have a clear understanding of what tasks they will be responsible for.

    This will help set expectations and ensure that both parties are on the same page.

    Create a detailed job description that outlines the intern’s main responsibilities and any specific skills or knowledge they should possess.
  2. Provide proper training and guidance:

    Once the intern is onboard, it’s important to provide them with the necessary training and guidance to excel in their role.

    Take the time to explain your company’s marketing strategies and processes, and provide any relevant resources or materials they may need.

    Assign a mentor or supervisor who can offer guidance and support throughout the internship period.
  3. Assign meaningful projects:

    To make the most of your intern’s time and skills, it’s important to assign them meaningful projects that align with your marketing goals.

    This will not only give them hands-on experience, but also provide them with a sense of purpose and ownership.

    Encourage them to think creatively and contribute their ideas to the projects they are working on.
  4. Encourage collaboration and communication:

    Interns can bring fresh perspectives and new ideas to the table, so it’s important to foster a collaborative and communicative work environment.

    Encourage them to share their thoughts and ideas during team meetings, and create opportunities for them to collaborate with other members of your team.

    This will not only benefit the intern, but also help stimulate innovation within your marketing department.
  5. Provide feedback and mentorship:

    Throughout the internship period, make sure to provide regular feedback to the intern.

    This will help them learn and grow, and also show that you value their contributions.

    Set up regular check-ins or performance evaluations to discuss their progress and address any questions or concerns they may have.

    Additionally, consider offering mentorship opportunities where they can learn from experienced professionals in your organization.

By following these tips, you can establish a productive marketing internship program that benefits both your business and the intern.

Remember, marketing internships are a win-win solution, so take advantage of this valuable opportunity to nurture young talent and strengthen your marketing efforts.

Advantages for Small Businesses Using Marketing Interns

Marketing internships offer several advantages for small businesses. One of the primary advantages is the ability to access fresh perspectives and ideas.

bring a new set of skills and knowledge

Marketing Internships bring a new set of skills and knowledge to the table, and their enthusiasm and willingness to learn can invigorate a team.

They may have studied the latest marketing strategies and social media platforms, making them a valuable asset for staying ahead of the curve in marketing efforts.

By having an intern on your team, you can tap into their expertise and leverage their knowledge to implement new marketing tactics and navigate the ever-changing digital landscape.

Provide access to their expertise and skill set without breaking the bank

Another advantage of marketing internships for small businesses is the cost-effectiveness.

Hiring a full-time marketing professional can be a financial strain for many small businesses.

However, bringing on Marketing Internships can provide access to their expertise and skill set without breaking the bank.

In addition, internships often provide interns with course credit or a modest stipend, making it a mutually beneficial arrangement.

fresh perspective to small businesses

Furthermore, marketing internships can bring a fresh perspective to small businesses.

Interns often have a strong understanding of the latest marketing trends and can offer innovative ideas and insights.

Their unique perspectives can help small businesses develop new marketing strategies and approach their target audience in a fresh and engaging way.

Enhance their productivity

Interns can also help small businesses enhance their productivity.

With their energy and eagerness to learn, interns can take on tasks that free up time for other team members to focus on more complex or strategic initiatives.

They can assist with day-to-day marketing activities, such as content creation, social media management, market research, and campaign coordination.

This not only increases the overall efficiency of the marketing team but also allows small businesses to accomplish more with limited resources.

Opportunity to identify and nurture future talent

Lastly, marketing internships provide small businesses with an opportunity to identify and nurture future talent.

By working closely with interns, small business owners and managers can identify those with exceptional skills and potential for growth.

This can lead to future hiring opportunities within the company, ensuring a pipeline of skilled marketing professionals.

Essential Tips for Maximizing Intern Contributions to Your Small Business

people at the office talking
Photo by Christina @ wocintechchat.com on Unsplash

Now that you understand the value of marketing internships and how to establish a productive internship program.

It’s time to focus on maximizing the contributions of your interns to your small business.

Here are some essential tips to help you make the most of this valuable resource:

  1. Assign meaningful projects:

    One of the best ways to maximize intern contributions is to assign them meaningful projects that align with your marketing goals.

    Provide them with projects that allow them to apply their skills and knowledge, while also challenging them to learn and grow.

    This will not only make their experience more fulfilling but also benefit your business by allowing you to tackle important initiatives.
  2. Encourage creativity and innovation:

    Interns bring fresh perspectives and new ideas to the table.

    So it’s important to create an environment that fosters creativity and innovation.

    Encourage your interns to think outside the box and contribute their ideas to marketing strategies and campaigns.

    By giving them the freedom to explore and experiment, you may be pleasantly surprised by the innovative solutions they come up with.
  3. Provide opportunities for learning and development:

    Internships are a learning experience, so it’s important to provide opportunities for your interns to grow and develop their skills.

    Offer them training sessions or workshops on relevant marketing topics, and encourage them to attend industry events or webinars.

    This investment in their professional development will not only benefit them personally.

    Also, make them more valuable assets to your business.
  4. Foster a supportive and inclusive work environment:

    Interns are more likely to thrive in an environment where they feel supported and included.

    Take the time to listen to their ideas, provide constructive feedback, and recognize their achievements.

    Make them feel like valuable members of your team by involving them in decision-making processes and including them in team meetings.

    This will not only boost their confidence, but also make them more motivated to contribute to your business.

  5. Encourage networking and professional growth:

    As part of their internship, encourage your interns to network and build relationships within the industry.

    Encourage them to attend networking events, connect with professionals on LinkedIn, and participate in industry-specific forums or groups.

    By helping them expand their professional network, you’re not only helping them in their career.

    But also strengthening your business’s connections within the industry.

By implementing these tips, you can maximize the contributions of your marketing interns to your small business.

Remember, interns bring fresh perspectives, innovative ideas, and a willingness to learn.

By providing them with meaningful projects, encouraging their creativity, fostering a supportive work environment.

And helping them grow professionally, you’ll create a win-win situation where your interns thrive and your business benefits.

Developing a Lasting Relationship with Your Marketing Intern

Developing a lasting relationship with your marketing intern is key to maximizing their potential and ensuring a mutually beneficial experience.

By fostering a supportive and inclusive work environment, you can create a strong bond with your intern and set them up for success in their future career.

Treat your marketing intern as a valuable member

First and foremost, it’s important to treat your marketing intern as a valuable member of your team. Make an effort to include them in team meetings and decision-making processes.

Encourage them to share their ideas and opinions, and listen to their perspectives with an open mind.

By involving your intern in important discussions, you not only make them feel valued, but also tap into their fresh perspective and innovative ideas.

Develop a lasting relationship with your marketing intern

Another way to develop a lasting relationship with your marketing intern is to provide ongoing feedback and guidance.

Regularly check in with them to discuss their progress, address any questions or concerns they may have, and provide constructive feedback on their work.

This will not only help them improve and grow professionally but also show that you are invested in their development.

Offering mentorship opportunities

Additionally, offering mentorship opportunities can greatly benefit your marketing intern.

Pair them up with an experienced professional in your organization who can provide guidance and support.

This mentorship relationship can provide invaluable insights, help the intern navigate the industry, and offer opportunities for personal and professional growth.

Creating opportunities for learning and development

Furthermore, creating opportunities for learning and development can strengthen your relationship with your intern.

Offer them the chance to attend relevant training sessions, workshops, or conferences.

Encourage them to take on additional projects or responsibilities that align with their interests and goals.

By investing in their professional growth, you not only show that you care about their development, but also help them acquire new skills and knowledge that will benefit your business.

Celebrate your intern’s achievements and acknowledge

Lastly, don’t forget to celebrate your intern’s achievements and acknowledge their contributions.

Whether it’s a simple word of appreciation or a public recognition of their work, showing gratitude for their efforts can go a long way in developing a lasting relationship.

Small gestures like a thank you note or a small gift can make them feel valued and motivated to continue giving their best.

FYI


Remember, developing a lasting relationship with your marketing intern is a two-way street.

Just as you invest in their growth and development, encourage them to communicate their goals and aspirations.

Be receptive to their feedback and suggestions, and create opportunities for them to shine and showcase their talents.

By fostering a positive and supportive relationship, you can create an environment where your intern thrives, and your business benefits from their contributions.

Final Thoughts

In the fast-paced world of marketing, internships provide a win-win solution for both employers and interns.

These valuable opportunities allow small business owners to tap into fresh perspectives, innovative ideas, and the latest marketing trends without breaking the bank.

At the same time, interns gain hands-on experience, build their resumes, and make valuable industry connections.

As we conclude this blog post, let’s reflect on the importance of marketing internships and the tips we’ve provided for small business owners.

Marketing internships are more than just a temporary stint for interns.

They offer a stepping stone into the industry and provide real-world experience that is highly sought after by employers.

Interns have the chance to apply their theoretical knowledge to practical scenarios, gaining a deeper understanding of marketing strategies and developing critical skills.

The hands-on experience gained through internships is invaluable and can set interns up for success in their future careers.

For small business owners, marketing internships provide an opportunity to access the latest marketing trends and technologies.

Interns bring fresh perspectives and are often more attuned to emerging marketing strategies and social media platforms.

By having an intern on your team, you can leverage their knowledge and stay ahead of the curve in your marketing efforts.

This infusion of new ideas and skills can invigorate your marketing team and enhance your business’s overall productivity.

To establish a productive internship program, it is essential to clearly define the intern’s role and responsibilities.

Providing proper training and guidance is crucial for the intern to excel in their role.

Assigning meaningful projects that align with your marketing goals will allow interns to contribute their skills and creativity while also gaining valuable experience.

Fostering a collaborative and communicative work environment encourages interns to share their thoughts and ideas, contributing to innovation within your marketing department.

Small businesses benefit from marketing internships in many ways.

They offer a cost-effective solution for accessing expertise and skill sets without straining limited resources.

Interns can enhance productivity by taking on day-to-day marketing activities, freeing up time for other team members to focus on strategic initiatives.

Additionally, marketing internships provide an opportunity to identify and nurture future talent.

Ensuring a pipeline of skilled marketing professionals for your business.

Developing a lasting relationship with your marketing intern is essential for their growth and success.

By treating them as valuable members of your team, and providing ongoing feedback and mentorship.

Offering opportunities for learning and development, and celebrating their achievements.

You can create a supportive work environment where interns thrive and your business benefits.

Conclusion

In conclusion, marketing internships are a win-win solution for both employers and interns.

They offer valuable experiences, knowledge, and connections for interns while providing small businesses with fresh perspectives, innovative ideas, and cost-effective marketing solutions.

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63 comments

Anonymous September 24, 2022 - 1:30 am

Great ideas here! Thank you for sharing and helping newbies figure this world out:)!

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Anonymous September 24, 2022 - 1:30 am

I enjoyed the article, very informative! Thank you for sharing.

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Black Couture September 24, 2022 - 1:30 am

This is really helpful information. And you're absolutely right about adding a logo. Website logos are the most missed. Saw that when some sites still have the WordPress logo for a website. You really had me at the be consistent part however! Time for a change

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Nathalie September 24, 2022 - 1:30 am

These are wonderful suggestions. I also didn't reach out to my inner friends/family circle enough in the beginning and am back-tracking a bit. This encourages me to do that even more.

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Fransic Verso September 24, 2022 - 1:36 am

I'm glad to know that you find them helpful. Thank you for reading!

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Fransic Verso September 24, 2022 - 1:37 am

Yeah, it's time for a good change. Thank you for reading!

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Fransic Verso September 24, 2022 - 1:38 am

I'm glad you found them good tips. Thank you for reading!

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Fransic Verso September 24, 2022 - 1:39 am

I'm glad you enjoyed it. Thank you for reading!

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Fransic Verso September 24, 2022 - 1:39 am

Thank you for reading and sharing your feedback!

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Fransic Verso September 24, 2022 - 1:40 am

Thank you for reading and sharing your thoughts!

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Her Digital Coffee September 24, 2022 - 1:30 am

These are all great marketing ideas for new businesses! I especially love the giveaway idea and promoting locally and online. Thank you for sharing!

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Elements of Happy September 24, 2022 - 1:30 am

You give really good business tips! You gave me some ideas I'd like to try. You know I had to pin this x

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Purpose Love September 24, 2022 - 9:32 pm

Thats smart to do reviews for things you have at home. Its free and a great way to grow your brand. Thanks for sharing!

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Domz September 24, 2022 - 9:32 pm

Great insights. Number 4 is so important. As a new business owner you never want to overlook creating a unique and memorable logo for your business or blog.

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alita September 24, 2022 - 9:32 pm

Asking reviews from the locals and even friends is a great way to boost your business. It's a good marketing strategy.

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Anonymous September 24, 2022 - 9:32 pm

I agree that a good logo is so important. JamieAdStories

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Christina Trama September 24, 2022 - 9:32 pm

Thanks for the tips. We are thinking about started a small business and we definitely needed this advice.

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Beth September 24, 2022 - 9:32 pm

I think a giveaway in exchange for a review would be a great place to start from a marketing perspective. I really like all of these ideas, though.

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Anonymous September 24, 2022 - 9:32 pm

Great info. I’m really bad at using the friends/family circle too.

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Cinny September 24, 2022 - 9:32 pm

Those are all great options to try. I think word of mouth does quite a bit of good too.

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Anonymous September 24, 2022 - 9:32 pm

Marketing is really tricky. These are some great tips to use your current network which is so smart. What an easy, inexpensive way to get the ball rolling – Sienna

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Anonymous September 24, 2022 - 9:32 pm

These are some really good suggestions to help grow your small business. Having honest feedback is so important. Thank you for sharing your advice! I am thinking of starting a small business in the near future, so I will have to remember these.

Lauren – bournemouthgirl.com

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Fransic Verso September 24, 2022 - 9:34 pm

Yeah, thank you so much for reading!

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Fransic Verso September 24, 2022 - 9:36 pm

Yeah, we can use anything we have to do giveaway. Thank you for reading!

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Fransic Verso September 24, 2022 - 9:36 pm

That's awesome, I'm glad to know that and wish you the best luck with that.

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Fransic Verso September 24, 2022 - 9:38 pm

Yeah, that's very important even some of us forget about it.

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Fransic Verso September 24, 2022 - 9:39 pm

Yeah, we need to use anything we have to do that. Thank you for reading!

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Fransic Verso September 24, 2022 - 9:40 pm

Yeah, it could help you get tons of traffic from one share.

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Fransic Verso September 24, 2022 - 9:42 pm

Thank you for reading and sharing your thoughts!

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Fransic Verso September 24, 2022 - 9:43 pm

Yeah, we use them to market our stuff. I wish you the best of luck doing that.

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Fransic Verso September 24, 2022 - 9:45 pm

Yeah, we need to work and improve our marketing.

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Danielle Robbins Maxwell September 26, 2022 - 4:47 am

Great article!!! You have some great tips here! Thank you for sharing

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May September 26, 2022 - 4:47 am

Social Media can be a free marketing tool if you have a good understanding of how it can be utilised.

My blog is registered as a small business so i can accept paid collaborations, and marketing is very essential for me. Giveaways do not work for me. I tried it and it tends to attract the wrong audience, so I stopped it.

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Ntensibe Edgar September 26, 2022 - 4:47 am

Hhhhhmmmm….I think I need to try out asking for feedback, from those who use my blog or services. They will help me understand where I need to stabilise and keep going.

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Sharon | The Helpful GF September 26, 2022 - 4:47 am

Thanks for sharing your marketing tips! friends & family can make a big difference in spreading your biz through word of mouth.

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Lisa's Notebook September 26, 2022 - 4:47 am

Asking for reviews or feedback is a great marketing tip, especially as a small business, because citations on Google in particular will help get you found more easily 🙂

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Bambi September 26, 2022 - 4:47 am

Good tips! I'm trying to focus on my business plan but it's so complicated at first 🙂

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Ramil Hinolan September 26, 2022 - 4:47 am

Thanks for these tips. Agree that one way to grow your followers is to get your family members support your business.

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Anonymous September 26, 2022 - 4:47 am

Thanks for sharing. Great post!

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alid September 26, 2022 - 4:47 am

I didn't tell people about my blog for a long time. Like you, I wish I had as they were all supportive. Some great ideas here.

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Fransic Verso September 26, 2022 - 5:02 am

Yeah, it's not good because it could help us a lot.

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Fransic Verso September 26, 2022 - 5:03 am

Thank you so much for your lovely feedback!

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Fransic Verso September 26, 2022 - 5:04 am

Yeah, it would amazing to let local people help you first.

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Fransic Verso September 26, 2022 - 5:05 am

Thank you so much for reading and sharing your thoughts!

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Fransic Verso September 26, 2022 - 5:05 am

Yeah, we definitely need to ask people for help. Thank you for reading!

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Fransic Verso September 26, 2022 - 5:06 am

Thank you so much for reading and sharing your thoughts!

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Fransic Verso September 26, 2022 - 5:06 am

That's a great idea. I'm sure they will help you out with that.

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Fransic Verso September 26, 2022 - 5:07 am

Thank you so much for reading and sharing your thoughts!

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Fransic Verso September 26, 2022 - 5:08 am

Thank you for reading and sharing your thoughts!

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Mummy Conquering Anxiety September 26, 2022 - 10:11 pm

Such great tips, for things we can all do for free. It's all about being creative and using the resources you have.

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Mayra September 26, 2022 - 10:11 pm

Asking friends and family to help promote your blog when you're starting is a good idea (and probably they're curious about it anyway). It's also good to get feedback about how you can improve. I would leave the logo for later, though, focusing on creating an easy to navigate site with good content. Thanks for the article!

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Anonymous September 26, 2022 - 10:11 pm

These are all really great and very helpful marketing ideas! Thanks for sharing this with us! I’m gonna share this with my sister who’s planning to open a business.

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Fransic Verso September 26, 2022 - 10:14 pm

Thank you so much!

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Fransic Verso September 26, 2022 - 10:15 pm

Yeah, they can help you to grow and pass the first growth in stage.

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Fransic Verso September 26, 2022 - 10:17 pm

Thank you so much for reading and sharing your feedback!

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Christian Foremost September 27, 2022 - 11:34 am

I really like your first tip. Good reviews go a long way especially when people are looking at considering if they want to go buy your product or not.

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Fransic Verso September 28, 2022 - 2:47 am

I'm glad to know that. Thank you for reading!

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Marky Ramone Go October 4, 2022 - 8:14 pm

These are very useful tips. I might use some of it for my planned small coffee shop business someday

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Fransic Verso October 4, 2022 - 8:51 pm

I appreciate you for reading and sharing your thoughts!

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Maria January 9, 2023 - 9:33 am

Thanks for sharing these, as a new blogger I find these type of posts really helpful

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Fransic verso January 9, 2023 - 11:08 pm

Thank you so much for reading and sharing your thoughts!

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Veronika January 22, 2023 - 8:09 pm

Thank you for sharing those tips. I haven’t tried some of them, I might give them a go

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Fransic verso January 22, 2023 - 11:59 pm

Thank you for reading and sharing your thoughts.

Reply

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