Have you run into why push notifications have become so popular? It’s simple: they allow you to reach the user directly through the browser. And what is especially important – the person himself authorizes to send him notifications. Agree, this is already a completely different level of contact with the audience!
Modern algorithms have learned to determine quite accurately to whom and when to show advertising.
However, it is not easy to set them up – you will have to fiddle with the parameters. But the result often exceeds expectations, especially if you have a competent approach to setting up the campaign.
For a rating of the best Push advertising networks, please visit the Affiliate Wave website.
What a push notification consist of
It would seem that what is so complicated – a picture and text? But no, it’s not that simple. Each push notification is like a small constructor:
- first we take a large image of 192×192 pixels;
- add a smaller 32×32 pixel icon;
- write a catchy headline (only short, up to 50 characters);
- and finally, the main text – up to 120 characters.
How does it work technically? Special servers instantly deliver messages directly to subscribers’ devices. It does not matter what browser they have – Chrome, Firefox or Opera – the system works perfectly everywhere.
You can connect this newsletter to your website with just a couple lines of JavaScript code. And then everything depends on your imagination and the goals of the advertising campaign.
Who needs it and how to use it
An experienced webmaster knows: good push traffic can work wonders with conversion. The main thing is to set up the campaign correctly and choose the time of displays.
It is also important to take into account the specifics of different niches and the characteristics of the target audience.
Let’s take dating sites, for example. When is the best time to send notifications? Of course, in the evening or on weekends, when people are relaxed and ready to socialize.
But in Arab countries such advertising may not work – here it is important to take into account the peculiarities of the region and local mentality.
The health and beauty niche works interestingly. Even with not the most accurate targeting, you can get ROI of 50% and higher.
The secret is that this topic is interesting to almost everyone – you just need to correctly present the information and choose the right time to show advertising.
Gambling projects also actively use push notifications. It is often the only available advertising channel for them due to restrictions on other sites.
SSL encryption ensures data security, and constant rotation of creativity helps to keep the audience interested.
Top push networks of the market
So, let’s move on to the key – the list of push networks that have shown great results for our team and partners.
PropellerAds
PropellerAds is a real giant in its field. Imagine: they have more than 250 million subscribers! You can start with as little as $100, and clicks cost from $0.005.
Conveniently, you can choose different payment models: CPM, CPA or CPC. The platform offers advanced targeting settings – from device selection to language preferences of users.
EZmob
EZmob is a great choice for those who work with adult-themed content. It covers 160 countries, offers not only push banners but also popup banners.
Minimum bids are the same – from $0.005 per click. It works especially well with entertainment content and games. The site has its own chips in the form of additional advertising formats.
Clickadu
Clickadu surprises with its base – more than 2 billion users! And the prices are the most democratic – clicks from $0.001. Another plus is the built-in tools for A/B-testing.
The system uses advanced algorithms SmartCPM and SmartCPC, which help to optimize advertising costs.
Conclusion
Modern push networks are constantly improving. There are new chips to protect against fraudsters, smart algorithms to optimize displays.
By the way, pay attention to the automatic rotation of creativity – a great thing, helps to avoid audience burnout and maintain a stable conversion rate.
With the right approach, push advertising can become one of the most effective channels for attracting customers. The main thing is to find your approach and constantly analyze the results.
And remember: there are no universal solutions in this business, it all depends on the specifics of your project and target audience.Copy textCopy HTMLRefuseDone
