Innovative Ways to Leverage Free Advertising for Your Business

by Fransic verso
36 comments
free advertising

Are you looking for ways to promote your business without breaking the bank? Look no further than free advertising. By taking advantage of various strategies and platforms, you can effectively reach your target audience without spending a dime.

In this blog post, we will explore innovative ways to leverage free advertising for your business and maximize your marketing efforts. From utilizing online forums and communities to maximizing the power of social media, we’ll provide practical strategies to help you tap into new markets, generate leads, and build brand recognition without spending a dime.

There are some common ways, but also uncommon that I would like to mention in this post as well. An important point to know, sometimes it’s not about what you have, but also how to use it. What is the best way and how you can do it to leverage these methods and use them to your advantage?

Harnessing the Power of Social Media

online marketing

In the digital age, social media stands as a monumental platform for free advertising, offering businesses an unrivaled opportunity to amplify their presence and connect with their audience.

Crafting a robust social media strategy allows you to not only showcase your products and services but also to forge a genuine connection with your audience.

By diving into the realm of Facebook, Instagram, Twitter, and LinkedIn, your business can unlock the potential to engage directly with consumers, gather feedback, and adapt your offerings to meet their needs.

Recommended social media platforms are based on what is your business. Sometimes your business does well on TikTok, some other business types do well on Facebook. Research and find the best platforms suitable for your business growth and content.

Creating captivating and shareable content is the cornerstone of social media success.

This involves a mix of visually appealing posts, insightful articles, and interactive content that resonates with your audience.

Each post should be seen as an opportunity to tell your brand’s story, highlight your unique value proposition, and demonstrate your industry leadership.

Employing relevant hashtags and participating in trending conversations can further enhance your visibility, making your content discoverable to a wider audience.

Moreover, social media platforms are not just about broadcasting your message; they’re about fostering a community around your brand.

Engaging with your followers by responding to comments, hosting live Q&A sessions, and running polls or contests can invigorate your audience and encourage user-generated content, which acts as a form of endorsement and extends your reach even further.

Provide sophisticated targeting tools

Beyond organic engagement, social media platforms are one of the amazing free advertising methods that provide sophisticated targeting tools designed to pinpoint your ideal audience.

These tools, while offering paid options, can also inform your organic strategy by providing insights into the demographics and interests of your followers, allowing you to tailor your content and engagement strategies more effectively.

In essence, mastering the art of social media for free advertising is about blending creativity with strategy. It’s about crafting content that speaks to the heart of your audience, engaging in meaningful interactions, and using the insights gathered to refine your approach continuously.

Through dedication and innovation, social media can become your most powerful tool for building brand awareness and fostering lasting relationships with your customers.

The Magic of Content Marketing

Content marketing stands as a beacon of innovation in the realm of free advertising. It transcends traditional marketing techniques by engaging and educating your audience rather than outright selling to them.

This free advertising strategy revolves around the creation and sharing of valuable content that is tailored to the interests and needs of your target audience.

The magic lies in its ability to establish your brand as a thought leader in your industry, thereby building trust and authority without the overt use of ads.

Embarking on a content marketing journey involves diving deep into the minds of your audience to uncover the questions they’re asking and the information they seek.

Whether it’s through insightful blog posts, compelling videos, infographics that break down complex information, or ebooks offering in-depth exploration of topics, your content should aim to solve problems, inspire, and educate.

This approach not only attracts a loyal following but also improves your website’s SEO, as search engines favor content that is engaging and of high quality.

Significantly amplified when integrated with social media

Sharing your content across various platforms invites a broader audience, expands your free advertising strategy, and encourages shares, likes, and comments, further extending your reach.

It’s a cycle of value; the more useful and relevant your content is, the more likely it is to be shared, thereby increasing your brand’s visibility and attracting more traffic to your website.

Interactive content, such as quizzes, surveys, and interactive infographics, can also play a pivotal role in your content marketing strategy.

They not only provide value but also engage users on a deeper level, encouraging more significant interaction with your brand.

This interactive element transforms passive consumers into active participants, creating a more profound connection with your audience.

Co-created content, and shared promotions

Moreover, content marketing opens the door to collaboration with influencers and other brands, creating free advertising opportunities doing guest blogging, co-created content, and shared promotions. These partnerships can introduce your brand to new audiences and add credibility to your message.

In the landscape of free advertising, content marketing emerges as a compelling narrative tool, weaving your brand’s message into the fabric of your audience’s daily lives.

It’s about creating content that resonates, engages, and ultimately converts, all while providing immense value.

In the art of free advertising, content marketing is undoubtedly the brushstroke that paints your brand’s story across the digital canvas.

Collaborating with Influencers

people working and planning together

In the realm of free advertising, forging partnerships with influencers is a strategy that offers remarkable potential for businesses keen on amplifying their brand presence.

The essence of influencer marketing lies in identifying and collaborating with key personalities who already engage your target demographic.

These influencers, wielding considerable influence over their followers, can become your brand’s most powerful advocates.

Initiating a collaboration often starts with pinpointing influencers whose brand alignment and audience demographics match your own. Once identified, the art of crafting a mutually beneficial relationship begins.

This could range from providing influencers with your products or services for review to engaging in a creative project that showcases your brand through their unique content style.

  • It’s crucial to approach influencer partnerships with a sense of creativity and openness.

    Each influencer brings a distinct voice and a unique approach to content creation, offering fresh avenues to present your brand in an authentic and engaging manner.

    Whether it’s through Instagram stories, YouTube videos, or Twitter threads, influencers can narrate your brand’s story in a way that resonates with and captivates their audience.
  • Moreover, these collaborations can transcend simple product endorsements.

    They can evolve into valuable content collaborations that benefit both parties, such as co-hosted webinars, joint live streams, or even co-created product lines.

    Such partnerships not only enhance content diversity but also deepen the influencer’s relationship with your brand, leading to more authentic and compelling endorsements.
  • Engagement is the key to maximizing the impact of influencer collaborations.

    Encourage influencers to create interactive content where their audience can engage directly with your brand, be it through polls, Q&A sessions, or challenges.

    This not only increases brand visibility but also drives higher engagement rates, making your brand more memorable to potential customers.

In essence, collaborating with influencers in the landscape of free advertising is not just about reaching a wider audience; it’s about engaging with that audience in a meaningful and authentic way.

By carefully selecting influencers whose values align with your brand and fostering genuine partnerships, businesses can unlock unprecedented levels of brand loyalty and awareness.

Utilizing SEO for Organic Reach

Unlocking the full potential of free advertising often leads savvy marketers to the powerful world of Search Engine Optimization (SEO).

This strategic tool is invaluable for propelling your website to the forefront of search engine results, thus enhancing your brand’s visibility and drawing in a stream of organic traffic.

The art of SEO extends beyond mere keyword stuffing; it’s a meticulous blend of optimized content, strategic keyword placement, and an understanding of your audience’s search habits.

Researching and integrating keywords

To dive deep into the essence of SEO, start by researching and integrating keywords that align closely with your target market’s queries.

These keywords should flow naturally within your website’s content, titles, and meta descriptions, painting a clear picture of your offerings while ensuring search engines recognize your site as a relevant answer to users’ searches.

Additionally, optimizing images with descriptive, keyword-rich file names and alt tags can significantly bolster your SEO efforts, making your content more discoverable and engaging.

This works also for social media like Pinterest. And other platforms such as TikTok, Facebook, etc… Make sure to understand and learn more about how to master it.

But SEO doesn’t stop at on-page elements. The architecture of your website plays a crucial role, too.

Ensuring a mobile-friendly, fast-loading, and easily navigable site can dramatically improve user experience and, by extension, your search engine rankings.

Google and other search engines prioritize sites that offer a seamless user experience, viewing them as more credible and trustworthy sources of information.

Ensure that your social media is optimized well for SEO as well. For people using keywords and could be looking for profiles. Your profile would show if it’s well-optimized.

Creating high-quality

Authoritative content not only captivates your audience but also encourages other reputable sites to link back to yours, further elevating your SEO performance.

These backlinks act as endorsements, signaling to search engines that your content is valuable and deserving of a higher ranking.

Remember, SEO is an ongoing journey that requires constant monitoring and adjusting. By staying abreast of SEO trends and algorithm updates, you can continuously refine your free advertising strategy, ensuring your business remains visible and attractive to your target audience, all through the power of free advertising.

Leveraging Email Marketing

Email marketing emerges as an indispensable tool in the arsenal of free advertising, allowing businesses to nurture a direct relationship with their audience in a highly personalized manner.

This free advertising strategy hinges on the art of building a curated email list—a treasure trove of customers and prospects who have expressed interest in your brand.

Through the meticulous crafting of newsletters, announcements, and promotional content, you have the opportunity to consistently engage your subscribers, fostering loyalty and driving conversions.

  • The key to effective email marketing lies in personalization and segmentation.

    Tailoring your emails to address the specific interests, needs, and behaviors of different segments within your audience can significantly amplify the impact of your campaigns.

    This level of customization transforms a generic email blast into thoughtful communication, elevating the recipient’s experience and enhancing the likelihood of engagement.
  • Email marketing also serves as a powerful conduit for re-engaging past customers and nurturing leads.

    By delivering targeted follow-up emails, exclusive offers, and compelling content that resonates with their unique customer journey, you can reignite interest and encourage repeat business or convert prospects into loyal customers.
  • Incorporating a call-to-action (CTA) in your emails

    This is pivotal, guiding recipients toward the next step—be it visiting your website, taking advantage of a special offer, or engaging with your brand on social media.

    This clear directive not only clarifies the email’s purpose but also measures its effectiveness, providing valuable insights that can refine future campaigns.
  • The synergy between email marketing and content marketing cannot be overstated.

    Sharing your latest blog posts, videos, or infographics via email enriches the recipient’s inbox, delivering value beyond mere promotions.

    This strategic cross-pollination enhances your brand’s authority and keeps your audience engaged with a steady stream of valuable content.

Embracing email marketing within the context of free advertising offers a dynamic and cost-effective platform to engage deeply with your audience, personalize your messaging, and achieve your business goals, all while nurturing a community of brand advocates.

Engaging in Community and Local Events

Diving into the heart of your community offers a treasure trove of opportunities for free advertising that can both elevate your brand’s local presence and foster meaningful connections.

Immersing your business in community events, trade shows, and local fairs not only showcases your products and services to a targeted demographic but also imbues your brand with a sense of community spirit and involvement.

This free advertising approach to marketing is uniquely powerful, leveraging the goodwill generated through active participation in local happenings.

Setting up an engaging booth at these events

This provides a tangible touchpoint for potential customers, allowing for direct interaction, product demonstrations, and immediate feedback.

It’s an authentic way to bring the essence of your brand to life, creating memorable experiences that attendees are likely to share both offline and online.

These real-world engagements are complemented by the distribution of branded promotional materials—be it flyers, samples, or discount coupons—that serve as physical reminders of your brand long after the event concludes.

Beyond mere participation, actively sponsoring local events or initiating partnerships with other local businesses can significantly amplify your brand’s reach.

Such collaborations open up avenues for co-marketing efforts that benefit all parties involved, allowing you to tap into each other’s audiences and build a supportive network of local businesses.

Carry a business card to showcase your work and give people

Besides developing friendships with other business owners and people at the event. You can give others your business card and let them know about your business.

This is a great way to get more clients and help grow your business. You need to make sure you put together a good business card.

Engagement in community and local events is more than just a strategy; it’s a commitment to growing alongside your community.

It positions your brand as an integral part of the local ecosystem, fostering loyalty and recognition that resonates deeply with a hometown audience.

Through thoughtful engagement and a genuine desire to contribute, your business can achieve remarkable visibility and lasting connections, all through the power of community-centric free advertising.

Utilize online forums and communities

In the ever-evolving digital landscape, online forums and communities have emerged as powerful platforms for free advertising and businesses to engage with their target audience and promote their products or services.

These platforms offer a unique opportunity to connect with like-minded individuals, establish thought leadership, and build a loyal customer base without incurring significant advertising costs.

Actively participate in discussions related to your industry

Providing valuable insights, expertise, and solutions to the community’s questions and concerns. By positioning yourself as a knowledgeable and trustworthy source of information, you can subtly promote your business by including a link to your website or social media profiles in your forum signature.

This unobtrusive approach allows interested individuals to seamlessly navigate to your platforms and learn more about your offerings.

Initiate your own discussions or threads

To help you generate interest and drive traffic to your site. You can do that by posing thought-provoking questions or sharing valuable content, you can attract potential customers and establish your brand as a thought leader in the industry.

Engaging with other members, collaborating on projects, and establishing partnerships or joint ventures can further expand your reach and create mutually beneficial relationships.

Finally, it’s essential to monitor and promptly respond to customer inquiries or feedback on forums. This demonstrates your responsiveness, commitment to customer service, and willingness to address concerns.

By actively engaging with the community, you build trust and credibility, fostering long-term relationships that can lead to increased business opportunities.

The use of Facebook groups

Harness the power of Facebook groups to connect with your target audience, establish your brand as an industry thought leader, and grow your business without the burden of advertising costs.

Creating a niche-specific Facebook group fosters a community where discussions, Q&A sessions, and networking thrive. This platform allows you to showcase your expertise, build trust, and engage with potential customers in meaningful ways.

Consistently share valuable content

To ensure your Facebook group’s success, consistently share valuable content that resonates with your target audience. Share industry news, provide insightful tips and tutorials, and offer your unique perspectives.

Encourage active participation by inviting members to contribute their knowledge and experiences, and engage in discussions to demonstrate your genuine commitment to the community.

Collaborate with other group members to expand your reach and gain visibility.

Partner with complementary businesses or influencers in your industry to cross-promote each other’s products or services.

These collaborations not only benefit all parties involved but also introduce your business to a wider audience, fostering growth and establishing mutually beneficial relationships.

Engage your audience and attract new members through exciting contests and giveaways.

Offer enticing prizes that align with your target audience’s interests, and encourage participants to spread the word by sharing the contest on their social media platforms. This strategy generates buzz around your brand and effectively increases your visibility.

By harnessing the potential of Facebook groups, you can cultivate a thriving community of like-minded individuals, generate leads organically, and witness your business flourish without the constraints of advertising expenses. Embrace the power of community and watch your brand soar to new heights.

Take advantage of free Google listings

Another great free advertising that helps you to grow your business. However, to enhance your local visibility and search rankings.

Creating a Google My Business profile is the first step towards optimizing your online presence.

Ensure your business name, address, phone number, and website are accurate and up-to-date. Add high-quality photos and videos that showcase your business and encourage customers to visit.

Google Maps is a powerful tool for local businesses. Ensure your business is listed on Google Maps and verify your location to gain access to additional features.

Encourage customers to leave reviews and respond promptly to both positive and negative reviews. Positive reviews can significantly boost your local search rankings and attract new customers.

Optimizing your website for relevant keywords is crucial for improving your organic search rankings.

Use Google’s Keyword Planner tool to research and identify keywords that your target audience is searching for. Incorporate these keywords naturally into your website’s content, titles, and meta descriptions.

Regularly update your website with fresh and relevant content to keep your audience engaged and improve your search rankings.

By leveraging free Google listings, you can increase your local visibility, attract new customers, and grow your business without spending a penny on advertising. Take advantage of these opportunities today and start reaping the benefits.

Encouraging Word-of-Mouth and Referrals

Word-of-mouth and referrals are powerful marketing tools that can help you reach new customers and grow your business without spending a dime on advertising.

When your customers are happy with your products or services, they’re more likely to tell their friends, family, and colleagues about you. This can lead to a snowball effect, as each new customer you acquire can potentially bring in even more customers.

There are several things you can do to encourage word-of-mouth and referrals for free advertising.

One is to implement a referral program.

This could involve offering a discount or other incentive to customers who refer new customers to your business for free advertising. Another way to encourage referrals is to create a loyalty program. This could involve rewarding customers for their repeat business with points or discounts.

Gathering positive customer reviews is another great way to encourage word-of-mouth.

When potential customers see that other people have had positive experiences with your business, they’re more likely to trust you and give you a try.

You can encourage customers to leave reviews by asking them to do so after they’ve made a purchase or used your service. You can also make it easy for customers to leave reviews by including links to your review pages on your website and social media pages.

Finally, actively engaging with your customers on social media is a great way to build relationships and encourage word-of-mouth.

When you respond to comments and questions on social media, you show your customers that you value their feedback and that you’re interested in what they have to say.

This can make them more likely to recommend your business to their friends and family.

By following these tips, you can encourage word-of-mouth and referrals and grow your business without spending a dime on advertising.

Direct messages and emails

are powerful tools that can help you with free advertising to reach out to potential customers, build relationships, and generate leads. When used effectively, direct messages and emails can be a cost-effective way to promote your business.

When crafting direct messages and emails, personalization is key.

Take the time to research and understand your target audience so you can tailor your messages to their specific needs and interests. This will increase the likelihood of your messages being opened and read.

In addition to personalization, it’s important to focus on providing value in your direct messages and emails.

Share relevant and informative content that your target audience will find helpful. This could include industry insights, tips, tutorials, or special offers.

By providing value, you’ll build trust and credibility with your audience, making them more likely to become customers.

Another effective way to use direct messages and emails for business promotion is to create a sense of urgency.

This can be done by offering limited-time discounts, promotions, or early access to new products or services.

By creating a sense of urgency, you’ll encourage your audience to take action quickly, increasing your chances of generating leads and sales.

Finally, be sure to track and analyze the results of your direct message and email marketing campaigns

This will help you determine what’s working and what’s not, so you can make necessary adjustments and improve your results over time.

By following these tips, you can make the most out of this free advertising and use direct messages and emails to effectively promote your business and reach your target audience.

free advertising ideas marketing small businesses

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36 comments

Molly | Transatlantic Notes May 17, 2024 - 5:59 am

Great tips and advice that I will be making use of for my blog. I go through cycles of doing well with marketing/advertising my site and then get a bit lost in it all. This was very clear and has helped!

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Fransic verso May 17, 2024 - 6:28 pm

Thank you so much, I appreciate you reading and sharing your thoughts about this post.

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Kristine May 18, 2024 - 3:42 am

Excellent Innovative Ways to Leverage Free Advertising for your business! This is a great guide and overview to those just starting out. Thank you!

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Fransic verso May 19, 2024 - 3:44 am

Thank you for reading and sharing your thoughts about this post.

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Sonja May 18, 2024 - 4:39 am

Very nice one! There are good points. I feel that I have missed some on my blogging journey so far, like the Google Free Listings. I will take a closer look at implementing these in my strategies. Thanks for this one!

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Fransic verso May 19, 2024 - 3:44 am

Thank you so much, ah, well, always there are more ways. Glad you found some on this post.

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Beth May 18, 2024 - 4:53 am

These are fantastic tips! I think it’s all too easy to fall into the trap of thinking you have to pay to get results with advertising. It’s just easier that way, but if you really do your homework, you can succeed!

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Fransic verso May 19, 2024 - 3:43 am

I appreciate you reading and sharing your feedback about this. Glad you found them fantastic tips.

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Claudia May 18, 2024 - 4:55 am

Getting a good handle on SEO can really be a game changer for advertising and overall visibility. It’s such a key part of any strategy, but it’s so often overlooked for some reason.

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Fransic verso May 19, 2024 - 3:42 am

Right? SEO is a big and if we master it, we can get great results. Thank you for reading and sharing your thoughts about this post.

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Catherine Kay May 18, 2024 - 7:42 am

Great insights! These innovative ways to leverage free advertising are super helpful for any business looking to grow without breaking the bank. Thanks for sharing!

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Fransic verso May 19, 2024 - 3:41 am

Thank you so much, glad you found great insights.

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Michelle Latinovich May 18, 2024 - 10:15 am

Wow! I have pinned this to refer back to often! What great and thorough ideas on free advertising. I love all of your ideas, but engaging in community and local events is a fantastic idea! Thanks so much for the great read on leveraging free advertising for your business!

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Fransic verso May 19, 2024 - 3:40 am

That’s awesome, gald you find them great ideas. Thank you for reading and sharing your thoughts about this post.

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LisaLisa May 18, 2024 - 10:54 am

All of these tips are great and if and when they are implemented correctly, your business can see great results. I have utilized a few of your recommendations myself.

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Fransic verso May 19, 2024 - 3:39 am

Yup, when we use it correctly, we can see great results. Thank you for reading and commenting!

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Emily May 18, 2024 - 1:55 pm

Sharing valuable content is an awesome suggestion. It’s a great way to get folks to share your posts and maximize your reach!

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Fransic verso May 19, 2024 - 3:39 am

Thank you for reading and commenting your thoughts about this post.

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Gervin Khan May 18, 2024 - 1:55 pm

Wow! Such a helpful tip for us, we need to continue to create new things to be more functional and grow in any business. That is why creativity and innovation are some of the best foundations in business nowadays.

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Fransic verso May 19, 2024 - 3:38 am

Right? It’s good to continue ceating new things. Thank you for reading!

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Michelle May 18, 2024 - 1:56 pm

Definitely analyze your results consistently to have a well-rounded picture of how your marketing is performing. Then keep doing what works and adjust with the rest!

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Fransic verso May 19, 2024 - 3:37 am

Yeah, that’s good way to develop a great marketing strategy. Thank you for reading and commenting!

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Gervin Khan May 18, 2024 - 2:06 pm

That was a great guideline in the advertising business. I love the creativity in thinking of new things and the innovation in how doing new things in any business nowadays.

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Fransic verso May 19, 2024 - 3:37 am

Glad you find it great guideline, thank you for reading and sharing your thoughts about this post.

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Richard Lowe May 18, 2024 - 8:42 pm

I love the tips about how to find free advertising. I already use some of these, and you’ve given me a few more to try out.

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Fransic verso May 19, 2024 - 3:35 am

That’s awesome, it’s nice to got few more. Thank you for reading and commenting!

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Catalina May 19, 2024 - 10:04 am

This post is a goldmine of creative ideas for small business owners like myself. I appreciate the emphasis on leveraging what we already have in unconventional ways.

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Fransic verso May 20, 2024 - 7:52 pm

Thank you for reading and sharing your thoughts about this post.

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Tameka May 19, 2024 - 12:43 pm

It’s crazy how so many people give up SEO in Advertising because they don’t quite get it and then miss out on all they could have gained with just the right positioning.

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Fransic verso May 20, 2024 - 7:51 pm

SEO is amazing, many people find it difficult but learning little by little can mage huge difference.

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Julie May 19, 2024 - 7:58 pm

Just my opinion, but they need to invent a way for introverts to be able to market on social media! LOL Anyways, this is an invaluable list of ways to get free advertising for your business. I have been afraid to go on Tiktok myself, but if there are changes to who is running it, I would consider it. I’m also working on SEO but I have a long way to go! I will be referring to this article time and again for more ideas in the future!

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Fransic verso May 20, 2024 - 7:49 pm

Haha, It’s techincally for intrevort since you don’t physcially see someone haha. Thank you for reading and sharing your thoughts with us.

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Ebony May 21, 2024 - 10:16 am

Your article on innovative ways to leverage free advertising was incredibly insightful and packed with practical strategies that I can’t wait to try!! I want to try your detailed breakdown of different methods, from utilizing social media to engaging in community events.

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Fransic verso May 21, 2024 - 7:11 pm

Thank you so much, I appreciate you reading and sharing your thoughts about this post with us.

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khoingn | The Broad Life May 23, 2024 - 7:49 am

Since advertising is expensive to do these days, your post really gives me some ideas to save ads costs for my business.

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Fransic verso May 24, 2024 - 9:16 pm

That’s awesome, glad it will help you with some ideas. Thank you for reading and commenting!

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