Software as a Service is very tough when it comes to distinguishing from the rest, rather like trying to look for a needle in a heap. Since so many organizations compete for attention, it will require more than just marketing campaigns to gain interest but also have outcomes. Let’s talk about 11 campaigns that were successful beyond thought and what can we learn from them.
Side Note: If you want to build campaigns that rock for your SaaS businesses, hire a B2B SaaS Marketing Agency and grow with the right strategies, plan, and execution.
1. Zapier’s SEO Campaign
It introduced innovation in its approach for search engine optimization and produced about 25,000 landing pages that are unique.
That is 7.3 million visitors each month they bring along with them. They took their workflows, branded those “Zaps,” which isn’t only more memorable about a product but also increases branding value.
Key Take Away: Invest in SEO, and create content that truly resonates with your audience. The more pages you have, the more opportunities there are to be found!
2. Black Friday Campaign of Helded
On Black Friday 2020, they decided to go all or none. Offering a 50% discount for six months resulted in a 6%+ increase in monthly recurring revenue, or MRR. But this also has the secondary effect of introducing a certain sense of urgency and FOMO to prospects, one that most can relate to: like buying into a SaaS variant of “Hunger Games,” wherein only the swiftest survive!
Key Takeaway: Seasonal promotions can drastically alter your bottom line. Do not underestimate the power of a timely discount!
3. Zoho’s Referral Marketing
Zoho went old school with the good book philosophy of “pay it forward.” They encouraged users with five free accounts for each successful referral.
It helped them increase reach, and at the same time, it also made customers feel secure about their service as the word of mouth coming from friends carries a greater value than the message given by advertisements.
Key Takeaway: Referral programs are the best growth drivers. Happy customers are the best marketers.
4. Pitch’s Brand Awareness Campaign
After they had their fresh capital injection, Pitch published a PR campaign that would show the world the best features of their product and all the recent company updates.
This generated hundreds of thousands of backlinks and brand mentions. The best PR tactic will always be the version of the trailer for the blockbuster movie, in building buzz.
Key Takeaway: Don’t ever underestimate the power of public relations. A compelling narrative will take your brand to the next level, and people will remember you.
5. Support Founders Campaign by Userlist
This was a campaign that the company engaged in after the pandemic was declared. The company involved itself with some podcasts with free advertising spots for every SaaS company.
That way, the brand publicity increased. However, on the other side, this made the company look more like a benevolent servant in the SaaS sector just like the characters of the show “Friends,” who always got each other out of trouble.
Key Takeaway: Working with other people in your niche is a mutually beneficial scenario. Work well with your peers, and they will probably work well with you!
6. HubSpot’s Content Marketing
HubSpot has been doing content marketing for so long that it basically established itself as the best SaaS marketer. That was done through the quality, informative content they put out over the years to position themselves as authorities in the space. Imagine them as the “Yoda” of marketing-savvy, wise, and always willing to share what you know.
Key Learning: Quality content is the king. Invest in valuable resources that educate and engage your audience.
7. MailModo’s Email Marketing
MailModo presented their interactive email features through lead-generation campaigns to potential users, letting them try out their product hands-on. This approach mirrors the way movie trailers are done, giving you a preview of what’s next while making you want more of it.
Key Takeaway: Let your product speak through your marketing. Show your potential customers what to expect!
8. Wistia’s Content Marketing
Wistia produced a documentary series all about video production budgets. Because of this, the company increased brand awareness and engagement by leaps and bounds.
The creative approach not only kept the audience entertained but taught them something as well as “The Office” would keep us laughing while learning something about workplace dynamics.
Key Takeaway: Storytelling can be very effective as a marketing technique. Keep your customers hooked with interesting stories.
9. MailChimp’s Ad
MailChimp did its funny mispronunciation campaign, which received over 67 million organic searches. The funny way with which they presented themselves earned them several high-profile awards. It is almost as if the “Friends” theme song: catchy and hard to forget!
Key Takeaway: Don’t be afraid to show your brand’s personality. Humor and creativity will go a long way to make your brand relatable.
10. TypeForm’s Product Marketing
TypeForm created an interactive movie in order to promote its video conversation platform. This unique marketing strategy successfully demonstrated what their product is capable of and engaged people in an entertaining and one-of-a-kind way. It is like turning your product demo into a blockbuster!
Key Learning: The product can be marketed using out-of-the-box concepts. Interactive experiences are good to grab your audience’s attention.
11. City Guides of Bungalow
Bungalow was able to improve its SEO by delivering detailed neighborhood guides that positions it as a source expert in the rental market.
This way, they gained not only good rankings from search engines but also have earned trust with the audience, like “The New York Times,” the go-to source of information.
Key Learning: Having useful information resources can enhance your SEO and increase your audience’s confidence in you. Be the authority in your area!
Conclusion
Here are 11 of the best SaaS marketing campaigns that really demonstrate creativity, collaboration, and strategic thinking. Learn from these examples and build your own campaign to resonate with your target audience and grow.
And in SaaS, it’s a lot more than selling something: it is about connecting people and offering value. So, put on your marketing superhero outfit and get ready to take the campaigns to the next level!
