Using Linkedin to grow your business guide

by Fransic verso
Published: Updated: 100 comments
Using Linkedin to grow your business

Hello everyone and welcome to a new post for the last week of this month. I’m going to talk about something interesting. That can help you grow your business. The good thing about this it works for bloggers or even YouTubers. I love sharing or discussing something that can help many people. Now let’s find more about this guide Using Linkedin to grow your business

I’ve been on Linkedin for a long time. And It’s part of my social media but not the main one. Because it requires a lot of attention. However, recently I found great ways to help you to grow your business. Some of the great Linkedin marketing tips that help you grow your small business.

Using Linkedin to grow your business guide

Well, as always I want to mention some important points that can complete the full picture. And allow you to understand more marketing on Linkedin. If you are fresh to this platform, don’t worry because I will explain. Hopefully, after this, you will understand more about it as well.

There are two ways that you can grow your business on Linkedin and I’m going to mention them both. And tell you what I use as well. Because this is important as it should be when you start. You don’t have to start with one until you know the other because now everything is clear and I recommend deciding from the beginning.

Ways to promote your business on Linkedin:

  • Through your profile
  • Creating a page for your company or business

Here are the two methods and although I have a page, I prefer to use my profile to promote. The difference between pages and the profile is followers and connections. When you have a company page, you will get followers and connections for the profile. Whatever you like to use will be your choice. However, the tips below will be through the profile.

Read more on the blog:

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Some of you might know Linkedin for hiring and finding jobs. They have that but there are a lot of bloggers and business owners. If you have the best marketing strategy, you can use it to drive traffic to your blog, business, or even YouTube channel. The tips below can be great to be added to your marketing strategy.

Q: What is Linkedin and how it can help to grow my business?

A: Do you have this question? Well, that’s good because it’s necessary to know. Linkedin is a huge social media platform such as Facebook. You can find many bloggers, and business owners, and many ways to grow your small business. Which we will talk about in this post as well. The platform is universal in my opinion because I find many niches but it’s mainly made for business and employment-focused.

A man with linkedin icon on hand. Using Linkedin to grow your business
Image by Mohamed Hassan from Pixabay

FYI

There is a limit to networking on Linkedin. If you want to connect, you will be able to connect to 30k people. However, you have the “follow” option as well. Which two ways you can use to use the first tip on the list below. People can also use it to connect with you.

Important point

Important that you determine what you want to use Linkedin for. You will need to do this before you begin. For that matter, you will choose to grow your business. If you want to use it to hire, or find jobs. Different features will be shown using the platform.

Check out more content on the blog:

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Here are a couple of successful people’s quotes about Linkedin. I love reading quotes about many things…

One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure.
By Melanie Pinola

Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!
Said by Bobby Darnell

Let’s talk about the tips to help grow your small business and create a community on Linkedin. Build your brand using this platform and be successful. Hopefully, you can find your niche in this platform but from my search, I tried many niches and can see people’s points. However, it’s not that many in some niches.

Build connections with other business owners

Linkedin picture
Image by tiffany loyd from Pixabay

So, the first one is very important. You need to work on building connections with other people. Business owners that have the same niches. Maybe similar niches might help you to work together to grow your business. It might be easy to connect but make sure to maintain a good connection with them. Try to know those who accept to talk with you.

FYI

You can congratulate someone when they achieve a milestone. Also, when they achieve a higher rank in their business. Wish them a happy birthday as well. these things you can do and Linkedin gives you a notification to do that. Could be a good way to start connecting with people on your connections list.

Use Linkedin to grow your business owners’ friends list. That can help you to grow your business and find opportunities to help you with that. This is something I’ve been doing since I started marketing on Linkedin. However, I don’t have long conversations with them because I’m very busy these days.

Optimize and set up your Linkedin properly

Screenshot of LinkedIn
Screenshot of LinkedIn

Next, you will need to know how to optimize your Linkedin profile properly. That way it can help you to grow your business. The way how to do this will depend on why you using the platform. Some people use to find jobs and hire people. And the people who own a business, you can find their profiles are different as well.

What to optimize:

  • Your profile picture
  • The cover for your profile
  • Details about you and the business
  • Add the skills and talents you have
  • what business do you have and work in

There are many things that you need to focus on. And Linkedin will give you suggestions and help you to set up everything. Therefore, don’t worry and just make sure to fill in everything necessary.

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Extra tip;

This is an extra pin within this one. having the profile cover optimized is really important and depending on how you do it that can help you. Ensure to include your social media and business website. Many people will view your profile and this can help a lot to grow your business or brand.

Join Active communities and engage in them

Screenshot of some groups I joined
Screenshot of some groups I joined

Another great way to grow your business. Using Linkedin groups and communities will help grow your business. however, find the best groups that are active. Some of them have members but they don’t have many active members. That would be a waste of attempts to promote or grow.

It’s not just about sharing or promoting. Also, engage with other people. Which can lead to helping each other sometimes. And you got yourself a one-person closer to growing your business. Appreciate any support from people no matter how many or how small it is. Even just viewing your profile means that you doing better.

Make sure to join the premium version with a business plan

Screenshots of the Linkedin plans! Using Linkedin to grow your business
Screenshots of the Linkedin plans!

Something that I didn’t do when I started using Linkedin. Having the premium version is very good and you need to choose the plan that you want. And you need to choose the business plan since you want to grow your business. You will get good features that can help you to grow. The platform is free but the premium has good features to grow more.

There is a free month trial that anyone can use to test it. That would be a good start to getting familiar with the premium version and how things go. As you know with the free version, you would always have limited stuff. However, if you want the full potential, the premium is the way to go.

Use the featured post to introduce your business

Featured post on Linkedin. Using Linkedin to grow your business
Featured post on Linkedin

This is one of the steps that you can use to optimize your Linkedin profile. When setting your profile, you will have the option to set up a featured post. Make sure to use it for showing people your business. Anyone that wants to check the details about you. They will have a link to your business.

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Use a good photo and description that capture people’s attention more. It’s something depends on how well you write the description. And using Linkedin will help you to grow the business if you know what to do. These are only a few steps that you can do to build your brand or business.

Conclusion of Using Linkedin to grow your business guide

Pinnable picture.
Pinnable picture

Thank you so much for reading until this point. Sharing my guide on how to grow your linkedin and be successful. Also, sharing some important points and things about this platform. Hopefully, you found this helpful to you. I would appreciate it a lot if you can share this with others.

What do you think of these great tips about growing your business? Any new tips that helped you to grow your business? Let us know about it in the comment.

Please consider subscribing to my email list and following me on social media. You will receive awesome posts like this. And follow me on WordPress if you have an account. Have a lovely day!

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100 comments

Drew Alexander Ross January 23, 2023 - 10:57 am

Thanks for sharing this post. I found it easy to read and informative! Great tips and reminders for engaging on LinkedIn.

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Fransic verso January 23, 2023 - 11:36 pm

Thank you for reading and sharing your feedback about this.

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JamieAdStories January 23, 2023 - 3:01 pm

Wow! I hadn’t thought about using LinkdIn until now.

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Fransic verso January 23, 2023 - 11:36 pm

Thank you for reading and sharing your thoughts!

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Maria January 23, 2023 - 3:09 pm

As always, really enjoyed reading your post. So informative.

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Fransic verso January 23, 2023 - 11:36 pm

I’m glad to know that you enjoyed it. Thank you for reading!

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Danwil Reyes January 23, 2023 - 6:23 pm

Nice! Thanks for sharing your tips.

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Fransic verso January 23, 2023 - 11:35 pm

Thank you for reading and sharing your thoughts!

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Beth January 23, 2023 - 11:20 pm

I have a Linkedin account but I stopped using it for my business. Now, thank you for these tips. I think I will keep using it to grow my blog.

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Fransic verso January 23, 2023 - 11:31 pm

I see, that’s awesome. Thank you for reading!

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Colleen January 23, 2023 - 11:21 pm

Growing your LinkedIn can be pretty challenging but with the right strategies such as these, it can become easier.

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Fransic verso January 23, 2023 - 11:31 pm

Thank you so much for reading and giving us your feedback.

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Lauren January 24, 2023 - 2:23 am

I do have a linked in profile but I am not sure how to fully utilise that platform. I need to spend more time exploring the platform. Thank you for sharing these tips!

Lauren

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Fransic verso January 25, 2023 - 12:09 am

Thank you for reading and sharing your feedback about this. Hope these helped you some how.

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Pedja January 24, 2023 - 2:42 am

Great tips! Thank you for sharing. Social Media promotion is crucial for any business nowadays, even if you have a good product or service.

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Fransic verso January 25, 2023 - 12:07 am

Yeah, I agree with that. Thank you for reading!

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Ramil Hinolan January 24, 2023 - 2:46 am

I have a Linkedin account but never used it for a while. Now, I should try to use the platform to promote my wite.

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Fransic verso January 25, 2023 - 12:06 am

That’s awesome, glad to know that. Hope you will get something out of it.

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Jenny in Neverland January 24, 2023 - 2:59 am

I have a LinkedIn account but don’t really use it but for businesses, I know some that swear by it.

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Fransic verso January 25, 2023 - 12:04 am

Well, it can be good extra source for traffic.

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Debbie January 24, 2023 - 6:03 am

Great information on using Linkedin to grow a business. I’ve heard positive things previously, but now I realize the value in a LinkedIn presence. Thank you for sharing!

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Fransic verso January 24, 2023 - 11:57 pm

Thank you for reading and sharing your thoughts!

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Fransic verso January 25, 2023 - 12:03 am

Yeah, it does help a lot. Thank you for reading!

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Riyah Speaks January 24, 2023 - 7:08 am

This was a very educational article. I’ve never considered using LinkedIn to promote myself due to the niche I’m in. However, I do like to use it to educate myself on new topics and stay informed.

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Fransic verso January 24, 2023 - 11:57 pm

That’s great, it’s good to use it for that as well.

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Fransic verso January 25, 2023 - 12:02 am

That’s awesome, good to use for that as well.

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Luna S January 24, 2023 - 7:21 am

Great information, always fantastic to learn new ways to help boost a small business!

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Fransic verso January 24, 2023 - 11:56 pm

Thank you for reading and sharing your thoughts about this!

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Fransic verso January 25, 2023 - 12:02 am

Thank you so much for your feedback about this.

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Corinne January 24, 2023 - 7:35 am

I really need to start using linkedin again!

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Fransic verso January 24, 2023 - 11:56 pm

It’s a good way to get some traffic

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Fransic verso January 25, 2023 - 12:01 am

I see, it helps a lot. Thank you for reading!

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Preston Park January 24, 2023 - 7:52 am

This is a valuable read. You’ve provided valuable information on how to use LinkedIn to grow your business. The tips you’ve shared are clear and easy to understand. I especially liked the point about determining the purpose of using LinkedIn before starting. It’s important to have a clear goal in mind to make the most out of the platform. Keep up the good work and keep sharing helpful content like this.

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Fransic verso January 24, 2023 - 11:52 pm

I’m glad you find it valuable. Thank you for reading and sharing!

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Ezioma Kalu January 24, 2023 - 7:52 am

You’re always sharing helpful blogging and marketing tips and it’s amazing. Thanks for this post.

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Fransic verso January 24, 2023 - 11:51 pm

Awww, thank you for your lovely feedback. I appreciate you reading!

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Aisling January 24, 2023 - 9:11 am

Thank you for this post! Linkedin can be so confusing at times but this is so helpful :)

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Fransic verso January 24, 2023 - 11:50 pm

Yeah, definitely can be confusing. Glad this can help you.

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Katherine McLee January 24, 2023 - 9:14 am

I have a Linkedin account but never use it – after reading this I may look into it though! This was very helpful!

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Fransic verso January 24, 2023 - 11:49 pm

That’s awesome, glad to know that you find it helpful.

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Olivia January 24, 2023 - 10:31 am

This is awesome! I hadn’t really thought about using LinkedIn to promote. Thanks for these tips!

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Fransic verso January 24, 2023 - 11:49 pm

Well, hopefully, this help you when you decide to use it.

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Jodie January 24, 2023 - 10:36 am

Wonderful post with lots of great tips! Thanks for sharing Fransic!

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Fransic verso January 24, 2023 - 11:48 pm

Thank you for reading and commenting!

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Jenna January 24, 2023 - 11:04 am

Linked in is one of the platforms I do not use (yet). I’m so thankful for this guide that will help me feel more comfortable getting started! Thanks for sharing!

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Fransic verso January 24, 2023 - 11:46 pm

That’s awesome, glad to know that you find this good guide.

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Liv January 24, 2023 - 11:32 am

I don’t utitlise linkedin so this was very insightful!

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Fransic verso January 24, 2023 - 11:46 pm

glad you found this helpful.

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Ntensibe Edgar January 24, 2023 - 12:41 pm

Ah yes! I highly recommend making use of LinkedIn, everyday to grow your business. The efforts pay off in the end.

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Fransic verso January 24, 2023 - 11:43 pm

Right? it does pays off if we work on it.

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Vaishali January 24, 2023 - 12:44 pm

I have a linkedin account but after reading this post I think I can do way more with it.

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Fransic verso January 24, 2023 - 11:43 pm

That’s awesome. Thank you for reading and sharing your thoughts about it.

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Bryan January 24, 2023 - 3:13 pm

I have thought about promoting my blog on LinkedIn. I already have an account, but it is my day job business account page. I would need to establish a new page, but I am sure that can be done on LinkedIn, using a different email address.

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Fransic verso January 24, 2023 - 11:41 pm

I think with your account you can create more than one page.

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Fritzie January 24, 2023 - 4:27 pm

I’ve heard about LinkedIn, but I wasn’t too sure if it was the right social network for my brand. I find this post very informative. I’ll look into Linkedin and see how it can help my blog/business grow. Thanks for sharing your tips!

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Fransic verso January 24, 2023 - 11:40 pm

Thank you and glad to know you find this helpful.

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Chloe January 24, 2023 - 5:40 pm

So smart! I always forget about LInkedin as a social platform. I need to start using it again!

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Fransic verso January 24, 2023 - 11:40 pm

I see, well, thank you for reading and sharing your thoughts.

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Healing Oils January 24, 2023 - 6:15 pm

LinkedIn has always been a bit of a mystery to me, so thanks for these tips on how to use LinkedIn to grow your business.

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Fransic verso January 24, 2023 - 11:39 pm

Well, it was a mystery for me. Glad these could help. Thank you for reading!

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vidya January 24, 2023 - 6:22 pm

I do have a LinkedIn account but haven;t really used it yet to promote my blog.. maybe soon since all your pointers and tips make me realize it makes so much sense to do so

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Fransic verso January 24, 2023 - 11:38 pm

Yeah, it does help lot to promote the blog. Thank you for reading!

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Stephanie January 24, 2023 - 7:06 pm

I haven’t been on LinkedIn for a while, I didn’t realize it could do so much now! I’ll have to get on there again and see if I can do some networking.

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Fransic verso January 24, 2023 - 11:37 pm

I see, that’s awesome. Thank you for reading and sharing your thoughts!

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Kristy Bullard January 24, 2023 - 7:34 pm

LinkedIn is a great tool but I found it challenging when I first started using it. I appreciate all of your helpful strategies!

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Fransic verso January 24, 2023 - 11:37 pm

I see, I hope this makes it easy for you. Thank you for reading!

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Marysa January 24, 2023 - 7:53 pm

I have not used LinkedIn much at all. I had no idea there were so many great benefits to using LinkedIn.

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Fransic verso January 24, 2023 - 11:36 pm

Yeah, it has some good things. Thank you for reading!

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Julie January 25, 2023 - 1:06 am

This is such a popular post! I share my blog posts to Linkedin but never considered joining blogger groups there. Thanks for the tip!

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Fransic verso January 26, 2023 - 12:09 am

Thank you so much for reading and sharing your thoughts about it.

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Simona January 25, 2023 - 4:21 am

I never really considered LinkedIn for our blog but after reading this I know for a fact I need to get on it! Thank you Fransic x

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Fransic verso January 26, 2023 - 12:09 am

That’s awesome! I’ve been using it for a while and it helps a lot.

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Kelly Diane January 25, 2023 - 4:29 am

This is such an insightful post. I have a LinkedIn account but have never thought to use it for business purposes.

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Fransic verso January 26, 2023 - 12:08 am

Thank you so much for reading and sharing your thoughts!

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briannemanzb January 25, 2023 - 4:54 am

LinkedIn is a great place for networking and growing your business. It’s an undeniable fact but how is the question? You gave us some really great tips. Thank you

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Fransic verso January 26, 2023 - 12:08 am

Yeah, that’s true we need to just learn how to do it. Glad to know that!

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Alita January 25, 2023 - 4:55 am

Yes, you can do many things with LinkedIn to make it an invaluable addition to your business. Thanks for these tips.

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Fransic verso January 26, 2023 - 12:07 am

Right? it has many cool features. Thank you for reading!

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Nyxie January 25, 2023 - 5:16 am

I’ve tried using linkedin before for my blog but it didn’t seem to be doing much. Is it any good for blogging or is it strictly more used for traditional business?

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Fransic verso January 26, 2023 - 12:06 am

Well, it depends on how you use it. I’ve seen some famous blogs using it. I get extra traffic from my blog. Just need to have a marketing plan for it and grow the audience there first.

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Debbie January 25, 2023 - 5:56 am

I guess I need to dust off my LinkedIn account. I really didn’t use it for business, but this information makes me want to get started using it more.

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Fransic verso January 26, 2023 - 12:05 am

Yeah, that would help, and glad this helped you.

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Melanie E January 25, 2023 - 6:09 am

This was really interesting. I’ve not used linkdin much but having read this I just joined some groups.

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Fransic verso January 26, 2023 - 12:04 am

I see, that’s awesome and it can help you. Thank you for reading!

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Susan B January 25, 2023 - 6:22 am

I use LinkedIn frequently for my M-F 8-5 job, but never considered to use it for my
personal business! Good suggestions on networking!

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Fransic verso January 26, 2023 - 12:03 am

I see, that’s cool and you can use it for both. Thank you for reading!

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Monidipa January 25, 2023 - 7:52 am

LinkedIn is helpful actually, LinkedIn helps to build a massive network, showcase credibility, and gain insights on everything in the business world! For many individuals, it is a platform to stay in touch with work colleagues, boast about their achievements, and look for job opportunities.

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Fransic verso January 26, 2023 - 12:03 am

Yeah, it has many things and helps a lot. Thank you for reading!

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Princess Quinn January 25, 2023 - 7:56 am

Thanks for sharing tips on growing a particular business through LinkedIn. I’ve never tried this platform out for business and your post is very helpful indeed! saving this for future reference, thanks for sharing! :)

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Fransic verso January 26, 2023 - 12:02 am

Thank you for reading and sharing your thoughts about this.

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Tweenselmom January 26, 2023 - 5:27 am

I’ve used LinkedIn and I do agree that it has been a big help in connecting me with other businesses. Very informative post :)

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Fransic verso January 27, 2023 - 12:35 am

Right? It helps many people with their businesses.

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Christiana January 26, 2023 - 5:32 am

Thanks for this information. I love LinkedIn and I’m starting to use it more lately. I guess I’ll apply these information to get the best out of it.

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Fransic verso January 27, 2023 - 12:34 am

Thank you so much for reading and sharing your comment.

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Sonia Seivwright January 26, 2023 - 2:01 pm

Linkedin sounds perfect for my new upcoming business venture. Thanks for the heads up.

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Fransic verso January 27, 2023 - 12:30 am

That’s awesome, thank you for reading and sharing your thoughts!

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Renata Feyen January 26, 2023 - 3:58 pm

I have an account, but am not very active – I usually use it to promote my blog on Medium, but haven’t had much time lately

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Fransic verso January 27, 2023 - 12:29 am

I see, that’s one way to use it. Thank you for reading!

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Raji January 29, 2023 - 10:48 am

Thanks for sharing this informative post!

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Fransic verso January 29, 2023 - 11:26 pm

Thank you for reading and sharing your thoughts about this.

Reply

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