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Using Linkedin to grow your business guide

Using Linkedin to grow your business guide

Hello everyone and welcome to a new post for the last week of this month. I’m going to talk about something interesting. That can help you grow your business. The good thing about this it works for bloggers or even YouTubers. I love sharing or discussing something that can help many people. Now let’s find more about this guide Using Linkedin to grow your business

I’ve been on Linkedin for a long time. And It’s part of my social media but not the main one. Because it requires a lot of attention. However, recently I found great ways to help you to grow your business. Some of the great Linkedin marketing tips that help you grow your small business.

Using Linkedin to grow your business guide

Well, as always I want to mention some important points that can complete the full picture. And allow you to understand more marketing on Linkedin. If you are fresh to this platform, don’t worry because I will explain. Hopefully, after this, you will understand more about it as well.

There are two ways that you can grow your business on Linkedin and I’m going to mention them both. And tell you what I use as well. Because this is important as it should be when you start. You don’t have to start with one until you know the other because now everything is clear and I recommend deciding from the beginning.

Ways to promote your business on Linkedin:

  • Through your profile
  • Creating a page for your company or business

Here are the two methods and although I have a page, I prefer to use my profile to promote. The difference between pages and the profile is followers and connections. When you have a company page, you will get followers and connections for the profile. Whatever you like to use will be your choice. However, the tips below will be through the profile.

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Some of you might know Linkedin for hiring and finding jobs. They have that but there are a lot of bloggers and business owners. If you have the best marketing strategy, you can use it to drive traffic to your blog, business, or even YouTube channel. The tips below can be great to be added to your marketing strategy.

Q: What is Linkedin and how it can help to grow my business?

A: Do you have this question? Well, that’s good because it’s necessary to know. Linkedin is a huge social media platform such as Facebook. You can find many bloggers, and business owners, and many ways to grow your small business. Which we will talk about in this post as well. The platform is universal in my opinion because I find many niches but it’s mainly made for business and employment-focused.

A man with linkedin icon on hand. Using Linkedin to grow your business
Image by Mohamed Hassan from Pixabay


There is a limit to networking on Linkedin. If you want to connect, you will be able to connect to 30k people. However, you have the “follow” option as well. Which two ways you can use to use the first tip on the list below. People can also use it to connect with you.

Important point

Important that you determine what you want to use Linkedin for. You will need to do this before you begin. For that matter, you will choose to grow your business. If you want to use it to hire, or find jobs. Different features will be shown using the platform.

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Here are a couple of successful people’s quotes about Linkedin. I love reading quotes about many things…

One of the great things about LinkedIn is it isn’t the same kind of networking that happens at conventions, where you’re wearing a name tag, trying to meet strangers, and awkwardly attempting to make small talk. LinkedIn is networking without the pressure.
By Melanie Pinola

Active participation on LinkedIn is the best way to say, ‘Look at me!’ without saying ‘Look at me!
Said by Bobby Darnell

Let’s talk about the tips to help grow your small business and create a community on Linkedin. Build your brand using this platform and be successful. Hopefully, you can find your niche in this platform but from my search, I tried many niches and can see people’s points. However, it’s not that many in some niches.

Build connections with other business owners

Linkedin picture
Image by tiffany loyd from Pixabay

So, the first one is very important. You need to work on building connections with other people. Business owners that have the same niches. Maybe similar niches might help you to work together to grow your business. It might be easy to connect but make sure to maintain a good connection with them. Try to know those who accept to talk with you.


You can congratulate someone when they achieve a milestone. Also, when they achieve a higher rank in their business. Wish them a happy birthday as well. these things you can do and Linkedin gives you a notification to do that. Could be a good way to start connecting with people on your connections list.

Use Linkedin to grow your business owners’ friends list. That can help you to grow your business and find opportunities to help you with that. This is something I’ve been doing since I started marketing on Linkedin. However, I don’t have long conversations with them because I’m very busy these days.

Optimize and set up your Linkedin properly

Screenshot of LinkedIn
Screenshot of LinkedIn

Next, you will need to know how to optimize your Linkedin profile properly. That way it can help you to grow your business. The way how to do this will depend on why you using the platform. Some people use to find jobs and hire people. And the people who own a business, you can find their profiles are different as well.

What to optimize:

  • Your profile picture
  • The cover for your profile
  • Details about you and the business
  • Add the skills and talents you have
  • what business do you have and work in

There are many things that you need to focus on. And Linkedin will give you suggestions and help you to set up everything. Therefore, don’t worry and just make sure to fill in everything necessary.

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Extra tip;

This is an extra pin within this one. having the profile cover optimized is really important and depending on how you do it that can help you. Ensure to include your social media and business website. Many people will view your profile and this can help a lot to grow your business or brand.

Join Active communities and engage in them

Screenshot of some groups I joined
Screenshot of some groups I joined

Another great way to grow your business. Using Linkedin groups and communities will help grow your business. however, find the best groups that are active. Some of them have members but they don’t have many active members. That would be a waste of attempts to promote or grow.

It’s not just about sharing or promoting. Also, engage with other people. Which can lead to helping each other sometimes. And you got yourself a one-person closer to growing your business. Appreciate any support from people no matter how many or how small it is. Even just viewing your profile means that you doing better.

Make sure to join the premium version with a business plan

Screenshots of the Linkedin plans! Using Linkedin to grow your business
Screenshots of the Linkedin plans!

Something that I didn’t do when I started using Linkedin. Having the premium version is very good and you need to choose the plan that you want. And you need to choose the business plan since you want to grow your business. You will get good features that can help you to grow. The platform is free but the premium has good features to grow more.

There is a free month trial that anyone can use to test it. That would be a good start to getting familiar with the premium version and how things go. As you know with the free version, you would always have limited stuff. However, if you want the full potential, the premium is the way to go.

Use the featured post to introduce your business

Featured post on Linkedin. Using Linkedin to grow your business
Featured post on Linkedin

This is one of the steps that you can use to optimize your Linkedin profile. When setting your profile, you will have the option to set up a featured post. Make sure to use it for showing people your business. Anyone that wants to check the details about you. They will have a link to your business.

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Use a good photo and description that capture people’s attention more. It’s something depends on how well you write the description. And using Linkedin will help you to grow the business if you know what to do. These are only a few steps that you can do to build your brand or business.

Conclusion of Using Linkedin to grow your business guide

Pinnable picture.
Pinnable picture

Thank you so much for reading until this point. Sharing my guide on how to grow your linkedin and be successful. Also, sharing some important points and things about this platform. Hopefully, you found this helpful to you. I would appreciate it a lot if you can share this with others.

What do you think of these great tips about growing your business? Any new tips that helped you to grow your business? Let us know about it in the comment.

Please consider subscribing to my email list and following me on social media. You will receive awesome posts like this. And follow me on WordPress if you have an account. Have a lovely day!


Sunday 29th of January 2023

Thanks for sharing this informative post!

Fransic verso

Sunday 29th of January 2023

Thank you for reading and sharing your thoughts about this.

Renata Feyen

Thursday 26th of January 2023

I have an account, but am not very active - I usually use it to promote my blog on Medium, but haven't had much time lately

Fransic verso

Friday 27th of January 2023

I see, that's one way to use it. Thank you for reading!

Sonia Seivwright

Thursday 26th of January 2023

Linkedin sounds perfect for my new upcoming business venture. Thanks for the heads up.

Fransic verso

Friday 27th of January 2023

That's awesome, thank you for reading and sharing your thoughts!


Thursday 26th of January 2023

Thanks for this information. I love LinkedIn and I'm starting to use it more lately. I guess I'll apply these information to get the best out of it.

Fransic verso

Friday 27th of January 2023

Thank you so much for reading and sharing your comment.


Thursday 26th of January 2023

I've used LinkedIn and I do agree that it has been a big help in connecting me with other businesses. Very informative post :)

Fransic verso

Friday 27th of January 2023

Right? It helps many people with their businesses.