The Best AI Tools for SEO Professionals

You’ll probably find a Search Engine Optimization (SEO) professional within every successful digital marketing department. While this method of drawing more visitors to a website has been around for over 20 years, it’s evolved in a variety of ways.

When SEO first appeared, more search engines were available, such as the now-extinct  AltaVista, Ask Jeeves, and Excite. However, the only way to add SEO was through on-page activities. While relevant content and links were helpful, keywords—the words being searched—were the way to go.

Improving your search engine rankings was simple: repeat your keywords throughout your site’s pages. Outranking a page that repeated its keywords 20 times was simple…use it 50 times within your site.

Today, anyone who uses the outdated “keyword stuffing” strategy is considered an amateur at best and a spammer at worst.

Thankfully, SEO methods have improved in a variety of ways, drawing more visitors to sites they really want to find. 

Artificial intelligence (AI) tools for SEO may address one or more challenges.  They offer innovative solutions to streamline workflows, enhance content creation, and improve overall search performance. 

Here, we’ll explore some of the best AI tools for SEO professionals and beginners alike.

Outperform the Competition With Jasper

Jasper is an AI-powered writing assistant that’s taken the content creation world by storm. It began life as a competitor to the ChatGPT chatbot, now offering a range of features to improve content quality and site visitor numbers.

Using generational AI, Jasper creates original, engaging content on virtually any topic. This helps SEO professionals and marketing staff alike produce high-quality articles, blog posts, and product descriptions at scale.

Jasper also offers users their SurferSEO add-on, an AI-driven content optimization tool that enables users to analyze their content by comparing it with Search Engine Results Page (SERP) competitors. After analysis, users may optimize their site content with SurferSEO.

Integration with other SEO plugins is possible with Jasper. This enables users to optimize their content for specific keywords and improve search engine rankings even more.

Jasper even looks at the competitors when you don’t have time, and provides a Content Creator tool to help you get an edge on them. Content Creator suggests you add content for certain topics, based on competitors’ content gaps.

Seamless Integration. Optimal Keyword Density. 

SEMrush is a popular all-in-one SEO and market toolkit with an interesting history. It was originally released with the name Seodigger, became a Firefox extension, and then was renamed SeoQuake in 2007 before ending up with SEMrush. 

One popular SEMrush tool is its Writing Assistant. This tool integrates seamlessly with Google Docs and WordPress, providing real-time content optimization suggestions. Users are offered keyword suggestions and optimal keyword density to improve search engine rankings.

SEMrush also offers a group of six local SEO tools that locates directories, analyzes your business’ latest trends and helps you enhance social media.

Create Natural Content

Undetectable AI first made headlines when Forbes Business Magazine described it as the #1 AI detection tool for 2023. 

Currently, Undetectable AI provides a growing array of AI-powered business solutions, including the Undetectable AI SEO Writer. This tool is the first to have the capability to create highly optimized articles in seconds while using advanced AI technology.

In addition, SEO Writer works with Undetectable’s humanization tool, ensuring that the content doesn’t include grammar mistakes and cliches that tip readers off to AI-written content.

Users may incorporate the AI SEO Writer into their suite of marketing tools or choose to use it as a stand-alone tool.

Identify What Works, What Doesn’t

MarketMuse is an AI content planning and optimization platform designed to assist users with increasing their competitive edge.

• The platform generates detailed briefs for any topic, including suggested headlines, questions to answer, and related topics to cover.
• MarketMuse’s on-demand inventory technology enables users to identify site strengths and weaknesses. 
• The personalized metrics tool illustrates how difficult it will be for your site to rank for a particular keyword.
• A topic modeling feature identifies top-performing content, plus areas that require improvement to be competitive.

Today’s AI-powered SEO tools prioritize user experiences, focus on interpretative search optimization, better understanding of user intent and needs, and localized results when appropriate.

However, while these AI tools are powerful allies, they should complement rather than replace human expertise. The most successful SEO strategies will always require a balance of artificial intelligence and human insight, creativity, and strategic thinking.