The trends in makeup are rapidly changing and so are the priorities of wholesalers. The beauty industry is being shaken by conscious consumerism, leading to changes and adjustments in formulations, packaging options, and manufacturing methods.
Retailers who shift their approach can better match changing customer habits and keep their stock aligned with future demand.
Vegan And Cruelty-Free Formulas
The demand for vegan cosmetics is growing in both mass-market and premium markets. Why? Grand View Research’s report reveals that the global vegan cosmetics industry is expected to exceed $24 billion by 2028.
The demand for cruelty-free testing and plant-based ingredients from that well-known makeup supplier is driving the desire among retailers to fulfill ethical beauty standards.
Clean Beauty Standards Gain Ground
Decision making involving trade will be driven by transparency in 2025. By eliminating parabens, phthalates, and synthetic fragrances from products, suppliers are striving to meet “clean beauty” standards.
The consumers’ demand for formulations that are entirely free of suspected toxins is also supported by this, particularly in the realm of complexion and skincare hybrids.
Refillable and Minimal Packaging Solutions
Various retailers are offering refillable compacts, lip gloss cartridges, and biodegradable bags. The research released by McKinsey revealed that 60% of beauty consumers are interested in packaging sustainability, prompting wholesalers to focus on more environmentally friendly formats.
Hybrid Formulas with Skin Benefits
New offerings from makeup, skincare. Hyaluronic acid, niacinamide, and peptides are being used to create foundations, concealers, primers, eyeliners, etc., in recent times. B2B buyers are seeking products with both functionality and skin health in mind.
Shades With Varying Degrees And Individual Shades
There is a growing trend among retailers to expand their selection, and suppliers are diversifying their range of foundation and lip colors.
The use of custom blending solutions is on the rise, enabling retailers to serve different types of customers while minimizing waste. Small boutiques and large chains are also supported by this trend of personalization.
On-Demand Manufacturing and Private Label Flexibility
Both short-run manufacturing and scalable private label programs are now anticipated. Suppliers refining their processes are through manufacturing smaller batches, which ensures quick turnaround times.
This decreases the risks associated with overstocking, and it allows them to react to trend cycles, while maintaining their brand image.
Tech-Backed Formulation Development
Suppliers can streamline product innovation by utilizing AI to keep an eye on ingredients and test their performance.
These technologies minimize development times and improve consistency. Those that profit from speed-topping market share are given an advantage, especially in categories that are trend-driven like the lip color and eye palettes.
Compliance with Global Safety Regulations
The focus of global suppliers is on ensuring compliance with evolving safety standards, such as those updated by the Cosmetics Regulation in the EU and U.S. FDA standards.
Retailers seeking partners with open documentation and current certifications are sourcing products from overseas.
Conclusion
Retailers seeking supplier partners for their products in the 2025 cosmetics market should be mindful of sustainability, wellness, and inclusivity trends.
Keeping up with these shifts will ensure that your business meets the evolving needs of modern beauty buyers.
Contact suppliers who can come up with new formulas. Now that you know more, you can be more sure of your product line.
