When new customers are interested in your products and services, they go online to examine your reviews.
As data shows, a minimum of 3.3 stars out of 5 is considered acceptable by customers for businesses. So, in today’s competitive market, you will need more than three stars to establish your business. Initially, you can also consider to buy Google reviews to boost your ratings.
However, always recognize your customer feedback. Otherwise, it will upset your customers, and they will search for better options. Your unresponsive review does not affect current customers but leaves a wrong impression on prospective customers.
Let’s explore why responding to Google reviews matters and how no response can affect your business revenue.
Table of Contents
Why Responding To Google Reviews Is Essential?
According to 56% of customers, a company’s response to a review influences their opinion of the company. So, never leave any review unattended to score goodie points with your customers.
When you respond to positive reviews, you show gratitude to your customers. This motivates customers to leave more reviews on your page, improving your visibility and SEO ranking.
On the other hand, your response to negative reviews reflects that you are a responsible and reliable business. That takes care of customers’ needs even after the customer pays for it. It develops a trust bond between customer and business which brings more business.
Reasons How Failing To Address Customer Reviews Affects Your Revenue
Now that you know the significance of responding to Google reviews for business development. Let’s find out how failing to address customer reviews affects your revenue:
- Loses Customer Trust
When a business does not respond to customer reviews, it loses the trust of not only current but also prospective customers. Their irresponsible attitude shows no concern for clients once they pay for their services or products.
How can anyone rely on you after seeing your absent syndrome? It will cost you a great deal of business.
- Damaged Brand Reputation
When someone posts a negative review on a business page, it remains without a response. This can damage your brand reputation, as other reviewers may take it as a reference for your business services or products.
People prefer buying from dependable businesses, not from novices who need to learn how to resolve customer issues.
- Loses Repeat Business
If customers get a proper response to their reviews or the business resolves their problem, they consider doing repeat business with the same company.
However, why would anyone go back to the same business? Who needs to respond to their reviews and do something to solve their concerns? Once bitten, customers only come back to such a business where people listen to them.
- Affects Brand Loyalty
Brand loyalty builds when businesses prioritize their customer’s needs and reply to their reviews to understand the issues. People love it when other parties communicate with them; it humanizes their relationship.
However, when nobody listens to customers’ feedback, why would they be loyal to that brand? They will go where there are great deals and affordable rates.
- Reduces Conversion Ratio
When businesses do not respond to positive and negative reviews, they block their direct customer engagement.
It means they need to take advantage of a golden opportunity to learn about their customer’s preferences and the improvements they want from your business. This lack of conversation will reduce your conversion rate and cash inflow.
- Affects Local SEO Ranking
Reviews can hike your SEO ranking, but when you don’t respond to reviews, customers gradually lose interest in giving you reviews.
That means even with the best services or products, your local SEO ranking will decrease, affecting your discoverability.
- Loses Business And Earnings
When only a few people can find you online because of your low ranking and a few unresponsive reviews, you will need more time to gain business.
At present, online reviews are trusted by 49% of customers more than word-of-mouth referrals from friends and family. So you can see how your habit of not addressing reviews can cost you business and earnings.
- Employee Morale Down
Unattended reviews affect business revenue and employees. When businesses suffer, worker morale also goes down because they see the company’s bad reputation.
- Bad Word-Of-Mouth Reviews
Customers who don’t get answers in reviews are sources of spreading bad word-of-mouth reviews. When unsatisfied with your services, they will talk badly behind you.
- No New Business
When people shop online, more than 99.9% of consumers check reviews. So, with some unattended reviews that might include a negative one, how will you entice these people to buy from your business?
They rely on reviews to decide their subsequent purchases, so failing to attend to reviews can close the door to new business for you.
- Affects Online Presence
With reviews, you can establish a positive online presence. More reviews work as social proof of your credibility.
One way to generate more reviews is to engage with customers, which you do by responding to their reviews. Your no-response mode also affects your online presence.
- Decreases Traffic On The Website
People check reviews before visiting any company website. If they find their reviews reliable, they decide to visit.
However, stopping addressing your reviews will not impress customers further, decreasing website traffic.
Conclusion: Address Customer Reviews And Boost Business Online
Now that you understand the contribution of addressing customer reviews in your business. You must respond to each of your customer reviews to boost your business online.
For more assistance, you can always call the experts in that field, Buyreviewz. They know how to generate reviews for your business to make it profitable.