From Simple Click to Cart: How Does Shopify Work for Your Business?

by Fransic verso
28 comments
How Does Shopify Work

Are you considering using Shopify for your business, but not sure how it works? Are you a business owner looking for an easy and effective way to sell your products online? Look no further than Shopify. With Shopify, you can easily create an online store and start selling your products in no time.

In this blog post, we will explore the ins and outs of Shopify and how it can benefit your online store. So, how does Shopify work exactly?

Also, we will explore the benefits of using Shopify, provide tips and tricks for using it effectively, show you how to analyze your store’s performance and explain the payment and checkout process. So, let’s get started and discover how Shopify can help you take your business to the next level!

Understanding the Basics of how does Shopify work

shop online

At the heart of the bustling digital marketplace is Shopify, an e-commerce titan that empowers business owners, both novice and seasoned, to carve out their own niche in the online world.

Shopify is not just a platform; it’s a comprehensive ecosystem designed to transform your business dreams into tangible realities. But what makes Shopify the go-to platform for e-commerce enthusiasts around the globe?

Shopify simplifies the complex process

Shopify simplifies the complex process of building and managing an online store. It’s akin to having a digital toolbox, packed with everything you need to construct a visually appealing and fully functional e-commerce site.

Picture this: with just a few clicks, you can fashion an online storefront that not only looks stunning but operates smoothly, enhancing the shopping experience for your customers.

All-in-one e-commerce solution

This platform is your all-in-one e-commerce solution, offering a seamless blend of design flexibility, product management, and secure payment processing.

From the moment you embark on your Shopify journey, you’re equipped with a suite of intuitive tools designed to handle the essentials of e-commerce.

Whether it’s selecting a theme that captures the essence of your brand, or integrating payment gateways that streamline checkout, Shopify stands by you at every turn.

Product and inventory management

Beyond aesthetics and functionality, Shopify understands the pivotal role of product and inventory management in e-commerce success.

The platform’s user-friendly interface allows you to effortlessly upload product details, images, and pricing, ensuring your offerings are presented in the best light.

But Shopify’s capabilities extend far beyond the storefront. It delves into the operational side of your business, offering robust inventory management features that keep you informed of stock levels, alerting you before you run out of bestsellers.

Extensive app integrations

Moreover, Shopify is not an island. It thrives on connectivity, offering extensive app integrations that extend its functionality. From email marketing tools that nurture customer relationships to analytics dashboards that provide insights into store performance,

Shopify’s ecosystem is designed to grow with your business. It’s this adaptability and scalability that make Shopify a favored choice among entrepreneurs looking to make their mark online.

In essence, Shopify demystifies the digital selling process, enabling businesses of all sizes to unlock their online potential. It’s not just about building a store; it’s about creating a destination where your brand can flourish, connect with customers, and drive sales.

With Shopify, the complexities of e-commerce are distilled into a user-friendly platform that champions business growth and innovation.

Benefits of using Shopify

Well, in this section, I want to talk about why you should use Shopify, this is from experience as I’ve used it before as well. And it was an interesting experience.

There are a few reasons why people love using Shopify for their business and online stores. And I want t highlight some of them for you guys.

Cheap price of $1 per month for three months

One of the best benefits of Shopify is that they can give you three months for only paying $1 per month for their subscription. And after that, it will be back to the original price of the chosen package.

This is great to help people get their store up and running before they pay more money. I have not seen any other e-commerce platform do that being this cheap for anyone to get started.

Even if you don’t have sufficient funds to start an online business, this will help. As it’s not cheap to have your store hosted and running.

Shopify is a user-friendly e-commerce platform that is perfect for businesses of all sizes.

With its intuitive interface, even those with little to no technical experience can easily create and manage an online store.

Shopify also offers a wide range of themes and templates, so you can create a store that perfectly reflects your brand’s personality.

In addition to its user-friendly interface and customizable templates,

Shopify is also a scalable and reliable platform. This means that you can start small and grow your store as your business grows.

Shopify can handle a high volume of traffic and orders, so you can rest assured that your store will be able to keep up with demand.

Shopify also takes security seriously

The platform employs robust security features to protect your customer’s data and keep your store safe from fraud. You can rest assured that your customers’ personal and financial information is safe when they shop on your Shopify store.

Finally, Shopify offers excellent customer support

If you ever have any questions or need help, Shopify’s customer support team is available 24/7 to assist you. Whether you’re just getting started or you’re a seasoned e-commerce pro, Shopify is the perfect platform for you.

Tips and tricks for using Shopify effectively

I want to highlight some important tips that you need to keep in mind in order to succeed and have great results. As it’s not that easy for anyone to run a Shopify store. These are only a few of many you will learn on your way to having the best online store and success.

Here are some tips and tricks for using Shopify effectively:

  1. Choose a suitable theme. Shopify offers a wide variety of themes to choose from, so you can find one that perfectly fits your brand’s image and personality. Make sure the theme is mobile-responsive, so your store looks great on any device.
  2. Use high-quality product images and videos. Product images are one of the most important elements of your Shopify store. Make sure your images are high-resolution and show your products in their best light. You can also add videos to your product pages to give customers a better idea of what they’re buying.
  3. Write clear and concise product descriptions. Your product descriptions should be clear, concise, and informative. Make sure to include all of the important details about your products, such as size, color, and materials. You should also use keywords throughout your product descriptions so that they can be easily found by customers.
  4. Offer multiple payment options. Customers want to be able to pay for their purchases in the way that is most convenient for them. Make sure to offer a variety of payment options, such as credit cards, debit cards, and PayPal. You can also offer alternative payment methods, such as Apple Pay and Google Pay.
  5. Promote your store on social media. Social media is a great way to promote your Shopify store and reach new customers. Make sure to create a presence on the major social media platforms, such as Facebook, Twitter, and Instagram. Post regularly about your products and promotions, and interact with your followers.
  6. Consistently improve your knowledge and skills. Very important for any business’s success and if you want to thrive in Shopify and online stores. Make sure to always learn and improve your knowledge. How you can edit the themes, how things work such as shipping, putting prices, and many more important things we need to run a successful online business.

Setting Up Your Shopify Store

woman working for her online store

Embarking on the Shopify journey signifies the beginning of an exciting venture into the realm of e-commerce. The process of setting up your Shopify store is ingeniously straightforward, designed to catapult you from the planning stages to the grand opening of your digital storefront in no time.

Establish an account

The initial step requires you to establish an account, a gateway into the world of Shopify where your business aspirations start taking shape.

There are simple steps you can follow to get your account ready and running. Remember you will have to pay at the beginning when you first open the account. Like I said in the benefits part, it won’t be that expensive.

Put your account details and make sure you carefully follow the steps. This will be like a real business when you open a physical business.

Setting up the store and selecting themes

With your account ready, the next adventure lies in selecting the perfect theme. Shopify’s gallery is a treasure trove of professionally designed themes, each ready to be tailored to the unique aesthetics of your brand.

Whether you’re inclined towards minimalism or a more eclectic vibe, there’s a theme to breathe life into your vision. The customization doesn’t end there.

Shopify’s user-friendly interface ensures that tweaking your chosen theme to align with your brand identity is not only possible but an incredibly creative and fulfilling process.

Note: There are free themes just like WordPress but also there will be premium themes which I highly recommend starting with the premium themes.

Also, you will put the store name, domain, and all the important things when people open your store and see them. Your store domain and front page details.

These shouldn’t be difficult to put because Shopify has an easy and user-friendly dashboard that anyone can understand quickly.

Adding products to your store is a breeze.

The platform encourages you to detail your products with vibrant images and compelling descriptions, making it irresistible for your customers to explore what you have to offer.

Every aspect of your product listing, from pricing to variants, is within your control, providing a granular level of detail that ensures your offerings are accurately represented.

But what’s a store without secure payment options and streamlined logistics?

Shopify excels in this domain, offering an array of payment gateways to ensure transactions are smooth and secure.

Additionally, configuring shipping options is simplified, ensuring your products reach your customers through a reliable and efficient delivery process.

Whether you’re shipping locally or globally, Shopify’s infrastructure supports a variety of shipping strategies to best suit your business model.

At this stage, your Shopify store begins to take on a life of its own. It’s not merely a platform but a dynamic space where your brand connects with customers worldwide.

The journey from setting up your account to launching your online store is a testament to Shopify’s commitment to making e-commerce accessible, enjoyable, and successful for entrepreneurs everywhere.

With the foundation set, your focus can shift to growing your business, secure in the knowledge that your Shopify store is equipped to handle everything the online marketplace has to offer.

Customizing Your Shopify Experience

Unlocking the full potential of your online store involves more than just adding products and choosing a theme. With Shopify, you’re bestowed with the power to tailor your digital storefront to an exquisite degree, ensuring that every pixel reflects the unique identity of your brand.

This journey of customization is not just about aesthetics; it’s about crafting experiences that resonate with your customers, encouraging them to return time and time again.

The beauty of Shopify lies in its versatility.

You can elevate your store’s design by incorporating custom pages that tell your brand’s story, share your values, or detail your commitment to quality.

These pages can serve as a cornerstone of your site, inviting visitors to delve deeper into what makes your business stand apart.

Promotions are very easy with Shopify

The platform enables you to generate discount codes with ease, enticing new customers and rewarding loyal ones. Whether it’s a seasonal sale or a special offer for first-time shoppers,

Shopify gives you the tools to create compelling incentives that drive conversions and foster customer loyalty.

Email marketing campaigns

Email marketing campaigns are crucial for nurturing relationships with your audience. Shopify’s integration capabilities mean you can effortlessly connect with third-party apps and services, enabling you to send beautifully crafted emails, automate your marketing efforts, and keep your community engaged and informed about the latest products or promotions.

But Shopify’s customization options don’t end there.

The platform is equipped with robust analytics tools that serve as the compass for your business. Track your store’s performance, understand customer behavior, and use these insights to make informed decisions.

These tools allow you to refine your marketing strategies, optimize your product offerings, and ultimately, boost your sales.

The opportunity to integrate with a plethora of third-party apps and services further amplifies your Shopify experience. From enhancing your SEO strategy to integrating social media platforms for a unified brand presence, the possibilities are endless.

Each app you incorporate acts as a building block, adding new functionalities and streamlining operations to elevate your store’s performance.

In essence, customizing your Shopify experience is about leveraging the platform’s rich array of features to create a store that not only looks beautiful but functions seamlessly.

It’s about transforming your e-commerce site from just another online store into a vibrant, dynamic destination that captivates your audience and cultivates a community around your brand.

With Shopify, your vision for the perfect online experience can become a reality, empowering you to stand out in a crowded digital landscape.

Understanding Shopify’s Payment and Checkout Process

A crucial aspect of setting up your Shopify store is configuring the payment and checkout process to ensure a smooth and secure shopping experience for your customers.

Shopify offers a variety of payment gateways to choose from, including popular options like PayPal, Stripe, and Shopify Payments.

Each gateway has its own fees and features, so it’s important to research and select the one that best suits your business needs.

Based on the country, you will have a variety of options to allow your customers to pay and get their products from your story.

shipping methods and rates

Once you’ve chosen a payment gateway, you’ll need to set up shipping methods and rates. Shopify allows you to offer multiple shipping options, such as flat rate, free shipping, and calculated shipping based on weight or destination. You can also set up shipping zones to define different rates for different regions.

Calculating taxes can be a complex task, but Shopify simplifies it by automatically calculating taxes based on the customer’s location and your store’s tax settings. You can also manually override tax rates if needed.

Customize the checkout page

To further enhance the checkout process, Shopify allows you to customize the checkout page with your branding and add additional fields to collect customer information. You can also offer guest checkout options for customers who don’t want to create an account.

By carefully configuring your payment and checkout process, you can streamline the shopping experience for your customers and increase the likelihood of successful purchases.

Managing Products and Inventory on Shopify

Navigating the world of e-commerce requires a keen eye for detail and a robust system for managing products and inventory. Shopify excels in offering a streamlined, intuitive approach that ensures your online store remains stocked, organized, and ready to meet the demands of your customers.

Here’s a closer look at how Shopify transforms the complexity of product and inventory management into a simple, efficient process that keeps your business moving forward.

Adding new products to your Shopify store is as straightforward as it gets

With a user-friendly interface, you’re guided step-by-step through the process of listing items, allowing you to focus on the details that matter most.

From high-resolution images that showcase your products in their best light to engaging descriptions that captivate potential buyers, Shopify empowers you to create listings that not only inform but also persuade.

Shopify understands the importance of product variety and customization

This is why the platform offers the ability to create product variants and options such as size, color, and material, providing your customers with the choices they seek.

Additionally, tagging and organizing your products into collections ensures that customers can easily navigate your store and find exactly what they’re looking for, enhancing their shopping experience and increasing the likelihood of conversion.

But what truly sets Shopify apart is its powerful inventory management capabilities

The platform gives you the tools to keep a tight rein on your stock levels, with real-time updates that alert you when supplies are running low or when it’s time to restock.

This proactive approach to inventory management minimizes the risk of stockouts and lost sales, ensuring that your bestsellers are always available to delight your customers.

Moreover, Shopify’s sophisticated inventory system allows for seamless integration with your suppliers, enabling automatic reordering and restocking based on predefined criteria.

This level of automation streamlines the supply chain process, freeing up valuable time that you can invest in other areas of your business.

Handling returns and exchanges is also easy with Shopify.

The platform offers a flexible returns policy setup, allowing you to tailor the process according to your business model. This customer-friendly approach not only simplifies operations on your end but also builds trust and loyalty among your customer base, encouraging repeat business.

In the fast-paced world of e-commerce, managing products and inventory can be a daunting task. However, with Shopify at your helm, you’re equipped with a powerful, intuitive toolset that makes these critical aspects of your business as effortless and efficient as possible. This enables you to focus on what you do best: growing your business and satisfying your customers.

Driving Traffic and Sales Through Shopify

Elevating your Shopify store from a digital presence to a bustling hub of activity and sales is an art and science that involves leveraging the right mix of marketing strategies and tools.

Shopify is not just a platform for hosting your online store; it’s a launchpad for dynamic marketing campaigns that can skyrocket your traffic and boost your sales figures.

Here’s how you can make the most of Shopify’s marketing capabilities to captivate your audience and convert clicks into customers.

Process of search engine optimization

First off, Shopify simplifies the process of search engine optimization (SEO), ensuring your store and products are visible to those searching online.

By optimizing your site structure, and product descriptions, and utilizing keywords effectively, you can climb the ranks in search engine results, making it easier for potential customers to find you.

But why stop at SEO?

Shopify’s integration with social media platforms enables you to extend your reach and engage with your audience where they spend a significant amount of their time.

From showcasing your products on Instagram to launching targeted Facebook ad campaigns, Shopify allows you to create a cohesive brand experience across all channels, driving both traffic and sales.

Email marketing is another powerful tool at your disposal within Shopify

With options to segment your audience, personalize messaging, and automate campaigns, you can build meaningful relationships with your customers.

Whether it’s announcing a new product launch, sharing a special promotion, or sending a cart abandonment reminder, email marketing helps keep your brand top of mind.

Connect your store to the Google Search Console and Google Analytics

Another awesome thing you can do is use Google to get more customers. You can connect and list your domain store to Google for using SEO.

Moreover, Google Analytics will give you more things to track and add to your Marketing analytics. As long as you understand things with the tool.

Use Google listing

I learned about this late but it’s very powerful. You can list your store to Google and when people search for a keyword you used or a product name. Some of your products might show at the top depending on how you optimize your store and products.

This is a great way of getting noticed by people searching on Google. Which gives you huge potential for consistent growth. Make sure to do it properly and keep improving it.

Connect to TikTok, Instagram and Facebook

It’s not only Google now but also social media such as TikTok, Facebook, and Instagram you can connect your store to them. And when people use keywords to search or explore stores, your products will show up. This gives you more chances of getting customers as well.

Shopify also offers an arsenal of analytics tools to measure the effectiveness of your marketing efforts. By tracking where your traffic is coming from, which campaigns are driving the most conversions, and understanding customer behavior on your site, you can refine your marketing strategies and invest more wisely in what works.

In the journey to drive traffic and sales, creativity is your greatest ally, and Shopify equips you with the tools to turn that creativity into success.

By harnessing the power of SEO, social media, email marketing, and analytics, your Shopify store can become a thriving marketplace that attracts visitors and transforms them into loyal customers. With these strategies, the path to e-commerce success is not just a possibility—it’s within reach.

Analyzing Your Shopify Store’s Performance

To maximize your Shopify store’s potential and drive business growth, it’s crucial to regularly analyze its performance.

Valuable insights

Shopify provides a comprehensive analytics dashboard that offers valuable insights into your store’s traffic, sales, and customer behavior.

By leveraging these metrics, you can make data-driven decisions to optimize your store and enhance the overall shopping experience.

Real-time monitoring tools

In addition to the Shopify analytics dashboard, real-time monitoring tools can provide immediate insights into your store’s performance.

These tools allow you to track key metrics such as website traffic, bounce rates, and conversion rates in real time, enabling you to promptly address any issues or capitalize on opportunities.

Industry benchmarks

Furthermore, comparing your store’s performance against industry benchmarks can help you identify areas for improvement and stay competitive.

Various industry reports and studies provide valuable insights into average conversion rates, customer acquisition costs, and other key performance indicators for different e-commerce niches.

By benchmarking your store’s performance against these industry standards, you can set realistic goals and strategies for growth.

Integrating Google Analytics with your Shopify store provides even deeper insights into customer behavior and website performance.

Google Analytics offers advanced segmentation, cohort analysis, and funnel visualization features, allowing you to analyze user journeys, identify bottlenecks in the checkout process, and optimize your marketing campaigns accordingly.

Heatmaps and session recordings

Heatmaps and session recordings are additional powerful tools for analyzing customer behavior on your Shopify store. Heatmaps visually represent user interactions on your website, highlighting areas of interest and engagement.

Session recordings, on the other hand, provide a detailed play-by-play account of user sessions, enabling you to understand how customers navigate your store and identify any usability issues.

By analyzing your Shopify store’s performance using these various tools and techniques, you can gain a comprehensive understanding of customer behavior, identify areas for improvement, and make informed decisions to optimize your store’s performance and drive business growth.

How to build a successful Shopify business

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28 comments

Allie Mackin June 3, 2024 - 6:57 pm

Totally bookmarking this for work tomorrow. I am currently working on a Shopify site for my employer I have learned a lot on my own but there is so much to know so this is really helpful.

Allie of
http://www.allienyc.com

Reply
Fransic verso June 4, 2024 - 8:42 pm

That’s awesome, glad you found something in this post. Thank you for reading and commenting!

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Renata Feyen June 4, 2024 - 4:26 am

This blog post offers a comprehensive guide to using Shopify, covering everything from setup to advanced marketing strategies.

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Fransic verso June 4, 2024 - 8:41 pm

I try my best to cover as much as possible. Thank you for reading and sharing your feedback of this post.

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Richard Lowe June 4, 2024 - 4:45 am

I’ve been thinking about using shopify but have been confused. Thanks for the great tips. These will be helpful.

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Fransic verso June 4, 2024 - 8:40 pm

It’s an awesome platform for online stores, glad this could help you. Thank you for reading!

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Kimberley Asante June 4, 2024 - 5:39 am

This article does a fantastic job explaining how Shopify works and its benefits for businesses of all sizes. The detailed insights on setting up a store, managing products, and leveraging Shopify’s tools for marketing and analytics are incredibly useful. Perfect for anyone looking to dive into e-commerce!

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Fransic verso June 4, 2024 - 8:40 pm

Thank you so much, appreciate you reading and sharing your thoughts about this post.

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Beth June 4, 2024 - 6:46 am

I love the way Shopify protects sellers. I’ve used some other sales websites, and I had some serious security issues on multiple occasions.

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Fransic verso June 4, 2024 - 8:39 pm

Yeah, they take sellers very seriusly and protect indeed. Thanky you for reading and commenting!

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Catherine Kay June 4, 2024 - 9:33 am

Fascinating read! Shopify seems like a game-changer for businesses looking to streamline their online operations.

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Fransic verso June 4, 2024 - 8:38 pm

Thank you for reading and sharing your feedback about this post.

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Tameka June 4, 2024 - 7:36 pm

In my opinion Shopify has been the most revolutionary tool for making passive income since internet

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Fransic verso June 4, 2024 - 8:37 pm

Right/ I feel its the most suitable for online busineses.

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April Nicole | Dreaming in French June 4, 2024 - 9:24 pm

Loved this article! It breaks down how Shopify works in a super clear and friendly way. Perfect for anyone wanting to start an online store. Great job making it easy to understand!

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Fransic verso June 8, 2024 - 9:15 pm

Yeah, glad you loved this article.

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Sonia Seivwright June 4, 2024 - 10:22 pm

My daughter has been wanting to set up a Shopify store to start selling her art designs. I will bookmark this as it is an impressive guide on setting up a store and getting sales.

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Fransic verso June 8, 2024 - 9:15 pm

That’s great, hope she can start using and achieve her goal.

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Melanie E June 5, 2024 - 6:57 am

I’ve never used shopify so this was a really interesting insight into how it would work for a business. It sounds like it would be very useful for those with products to sell.

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Fransic verso June 8, 2024 - 9:12 pm

I see, well, it has a lot of great benefits for online businesses.

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Marysa June 5, 2024 - 12:44 pm

I will have to look into using Shopify. Sounds like a really great program and tool for both business owners and shoppers.

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Fransic verso June 8, 2024 - 9:09 pm

It is indeed great platform if you looking to run an online business.

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Olga June 5, 2024 - 1:46 pm

I heard about Shopify but have never tried it. But now I’m working on my first digital products and want to try Shopify. Thank you for the detailed guide.

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Fransic verso June 8, 2024 - 9:09 pm

Ow, that’s awesome, it’s good to use it for that.

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Kat June 5, 2024 - 5:47 pm

Great overview of Shopify’s functionality! It’s impressive how user-friendly and versatile the platform is for businesses of all sizes. Your breakdown of its features and benefits really helps demystify the process for newcomers. Thanks for sharing!

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Fransic verso June 8, 2024 - 9:08 pm

Yup, it’s amazing for growing stores online.

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Nikki Wayne June 8, 2024 - 8:21 pm

Many people are recommending this shopify. It is simple to have this and doing this into ones business because many people has a many feedbacks that this is great.

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Fransic verso June 8, 2024 - 9:03 pm

Yeah, it’s awesome platform for online store.

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