Challenges with digital marketing you may encounter

by Fransic verso
Published: Updated: 80 comments
Challenges with digital marketing you may encounter

Hello there, and welcome to a new post. Today I’m back with a new marketing post for you guys. And it will be an exciting topic to talk about. Well, you can tell by the title it will be about Challenges with digital marketing. You will know more about these challenges and how they relate to growing your business because it’s essential.

Probably all digital marketers would face these challenges. I will try to explain as much as possible how you can avoid it and the solution. This way, you will be able to deal with them. And not just learning about these marketing challenges.

Challenges with digital marketing you may encounter

Start by briefly discussing the challenges and why I call them that name. People who have been in the marketing industry for a long will know about the digital marketing challenges. Because there is a high chance, they have already been through some of them.

Each business and brand could encounter different challenges. There are common digital marketing challenges, such as engaging content, generating leads, and many more. It’s not easy to be successful without going through at least a few of them since it’s too many to count.

Q: What do you mean by the Challenges with digital marketing?

A: Simple answer is things that are difficult to do and go through a long process to get results. Especially when something is not easy to do. It requires a lot of effort and needs much thinking to perform well. That can be challenging, and many digital marketing agencies go through it.

Check out more posts on the blog:

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Also, here I’m talking about general marketing, but there are more types of marketing. Such as content marketing, and it has its challenges. Whatever you will be ready for to the biggest challenge. Because your business will depend on that, don’t take a fall because of any common digital marketing challenges.

Why will you need to be ready for Challenges with digital marketing?

  • Some challenges could ruin the growth business if you are not
  • Be ready to learn new experiences without affecting the progress
  • Avoiding struggles because of the challenges
  • It’s part of the progress, and you can’t grow without them

Since there are so many business types and marketing methods. It’s not easy to mention all the reasons. But the list above is some of the main reasons you need to be ready. I will try to include solutions for you guys below. Even top digital marketing faces them, and I can’t mention all the challenges because it would depend on what you do.

I can say that you need to practice to be good at doing these things. So, make sure to put in the effort. It would be best if you also made it your goal to improve. This way, it will be easy for you to learn and get good at doing everything, including the list of marketing challenges.

Understanding and tracking some statistics

Woman trying to understand stats
Photo by Karolina Grabowska

The first one I want to discuss on the list is something essential. Yet it’s not so easy to do and needs time to practice. That would be understanding and tracking some statistics. And noticed I mentioned “Some” because I know some people would know about some stuff when it’s about monitoring the stats.

However, if you keep exploring around, you will find digital marketers has more stats than you thought. And not to mention that some of them are complicated. You will need time to understand everything about them before you can track them. Many marketing problems could occur because you don’t understand the stats.

Solution:

Never stop learning and do some research about each one. I’m sure many people have already discussed that type of stat online. And if you can’t find it, you can refer to a pro marketer who can help you understand. Don’t keep working without understanding everything about it.

I should also specify which stats, but I’m talking in general—no matter what type, you will need to understand everything about it.

Types of stats

  • Google Analytics stats
  • Monetization stats
  • Search Console stats
  • Social media stats

Here are some of the types, but this applies to many stats. You will find challenges in understanding track some stats on each one.

Finding the perfect marketing plans and strategy for your brand/niche

Women are planning and writing
Photo by Ivan Samkov

Moving to the next one is even more important than the first one. Most business owners and brands would be challenges facing difficulties in having the perfect marketing plan. Even though I would say, there is no perfect plan, even having the best one is still a challenge. You will need to spend a lot of time.

There is no easy way to find the plan and strategy that work for your business from the first one. Most digital marketers spend a lot of time finding it, trying new ways, and going out of their way to find that one strategy. And you will need to do the same and face this challenge if you want to be successful.

Solution

Many solutions one can follow, but one of them is being around successful marketers. Stay curious and continually improve your knowledge. Don’t be afraid to try something and test it. Track and determine the good from the bad. You will quickly make it to the best plan and strategy. Also, make sure to overcome any obstacles in your way.

A crowded place for new marketers

Laptop with writing on it. Challenges with digital marketing
Photo by Eva Bronzini

The challenge is not a crowded place, but standing out is. It’s very challenging nowadays for even digital marketing agencies. Because there are so many people and companies on the rise.

And every day, a new one shows up. You can’t catch up and win the competition unless you have a good strategy and a good start for your business or blog journey.

Building the business should be different from previous years. Try to explore the internet and browse social media. You will see big companies in each niche. But that doesn’t stop you from going after whatever you love. However, it will be necessary to have quality in your work.

Solution

Even though it’s not going to be easy trying to find a niche, I would say stay determined. Do what you love to do. And always try to learn and compete.

This way, you will be ready to win any competition. No matter what niche you choose, there will be top digital marketing already fighting and competing.

Suppose you are new to the market; people’s sure to plan things out. Start with good knowledge about everything. This is the only to stand out if you want to compete and stay in the competition.

The right words to grab people’s attention

A person writing on the laptop
Photo by RODNAE Productions

Another essential thing for marketers. Even digital marketing agencies still face challenges with this unless they have people who know how to choose the right word. Grabbing people’s attention is not easy— you need to focus on it from the start because you don’t want to struggle.

Q: Ways to use the words to grab people’s attention?

  1. Advertising campaign
  2. Sharing on social media platforms
  3. Adding your profile descriptions
  4. SEO description for blogs
  5. Email titles for your list

Ways can be unlimited as long as you share with your audience. I mentioned some of the important ways above. However, depending on what you do. Make sure to determine whether or not you need to focus more on using the right words.

Solution

Always practice and learn from others. Understanding and developing your knowledge can only improve and deal with this. But never forget to practice what you know. Make sure to write notes everything about the attempts to help you improve in the future. If you use one way, it will be impossible to improve.

Understanding How Customers Use Social Media

Person using the laptop. Challenges with digital marketing
Photo by Cottonbro studio:

Content creators and many people still study this. And since now there are so many social media platforms people use. It’s not easy to understand how customers use social media. You will have a tough time trying to understand it. This is one of the digital marketing challenges that remain difficult for many business owners.

Small business owners and fresh marketers would face difficulty dealing with this. But you don’t have to do that. You will just be wasting so much. And if you have so many followers, it won’t be easy. Here is a good solution for that.

Solution

Set the main social media platform to help narrow it down for you. And focus on the majority of people. People who engage with you the most and are interested in your stuff. There are many ways to deal with this, but this is one of the best solutions.

Conclusion of Challenges with digital marketing you may encounter

Challenges with digital marketing
Pinnable picture

Thank you so much for reading until this point. I appreciate you spending the time reading these marketing challenges. Hopefully, you found them helpful and got something from them. Some of these are things that I’m facing as well.

What do you think of these digital marketing challenges? What other challenge do you face that is not on the list? Let us know in the comment below.

Don’t forget to subscribe to my email list, please. You will receive excellent posts like this. And follow me on my social media as well. Twitter and Pinterest are my main social media platforms.

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80 comments

Lily December 12, 2022 - 7:31 am

Interesting post! ????

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Fransic verso December 12, 2022 - 10:03 am

Thank you baby!

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Whitney Stewart December 12, 2022 - 8:17 am

It’s definitely a good idea to keep up to date with the latest marketing, entrepreneurship, or just anything business related treads. While it’s honestly nothing that interests me for the most part, it’s still a good thing to stay updated on every once and awhile. Plus the way you write this making it INTERESTING and not boring. Thanks so much!

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Fransic verso December 12, 2022 - 6:11 pm

Right? great way to know what is going on. Thank you for reading!

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Debbie Aracich December 12, 2022 - 9:15 am

Great tips and solutions for digital marketing issues. Very helpful to bloggers and small businesses.

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Fransic verso December 12, 2022 - 6:10 pm

TI appreciate you reading and sharing your thoughts!!

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Nyxie December 12, 2022 - 10:18 am

Almost four years into writing and blogging and I still struggle with the marketing side of things. My husband has recently opened his own online store and plans to do a virtual class on painting – so we’re getting seriously stuck into understanding SEO and everything that comes with it.

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Fransic verso December 12, 2022 - 6:10 pm

Wow, I see. That’s not good. Marketing is always something to learn.

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Beth December 12, 2022 - 11:20 am

Thank you so much for this. I’ve always found it difficult to keep my content engaging. There’s just so much to consider and to analyze.

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Fransic verso December 12, 2022 - 6:09 pm

Thank you for reading and sharing you thoughts with us.

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Leanne Wong December 12, 2022 - 11:39 am

Great post. One of the keys to a successful social media presence is understanding the stats that give you all your pertinent info.

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Fransic verso December 12, 2022 - 6:09 pm

Thank you for reading and sharing your feedback about this.

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Stephanie December 12, 2022 - 5:21 pm

Digital Marketing can definitely be a challenge. I feel like part of the challenge is also keeping up with current trends, new platforms, and the ever-changing algorithms to keep your posts relevant.

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Fransic verso December 12, 2022 - 6:08 pm

Yeah, there is so much to learn. Thank you for reading

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Luna S December 12, 2022 - 6:01 pm

Great information, I like how you laid everything out and how easy this was to read.

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Fransic verso December 12, 2022 - 6:07 pm

Thank you so much for reading and sharing your thoughts!

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Marie December 12, 2022 - 7:11 pm

Digital Marketing can definitely be challenging and once you figure one thing out either it changes or there is a new way that comes along. Blogging is definitely something you do for the love of it but it is not a walk in the park that is for sure. It’s quite thrilling actually.

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Fransic verso December 13, 2022 - 5:28 pm

Thank you for reading and sharing your thoughts!

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Alita December 12, 2022 - 7:59 pm

Social media is a hard thing to keep up with in my opinion. I gave up on Instagram a long time ago. Digital marketing is not easy and it’s definitely challenging.

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Fransic verso December 13, 2022 - 5:27 pm

Yeah, it’s not so easy to do it. Thank you for reading!

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Ezioma Kalu December 13, 2022 - 3:46 am

Thank you for this very informative article. As a newbie blogger, I learned a lot from it.

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Fransic verso December 13, 2022 - 5:26 pm

Thank you for reading and sharing your thoughts!

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Lisa's Notebook December 13, 2022 - 3:53 am

Digital marketing is an ever evolving area, you can never say you know everything. Algorithms change, new apps launch, Google core updates, no wonder you say digital marketing comes with challenges!

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Fransic verso December 13, 2022 - 5:25 pm

Yeah, thank you for reading and sharing your thoughts!

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Fadima Mooneira December 13, 2022 - 4:19 am

So true… these are the challenges we face as a digital marketer. Thank you for sharing the solutions. Good post!

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Fransic verso December 13, 2022 - 5:25 pm

I appreciate you reading and agreeing to this. Thank you for reading!

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Lauren December 13, 2022 - 5:59 am

What an extensive and clear information that is so beneficial when it comes to digital marketing that is helpful for blogs as well as businesses. Thank you for sharing.

Lauren

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Fransic verso December 13, 2022 - 5:24 pm

Thank you for reading and sharing your thoughts!

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Molly | Transatlantic Notes December 13, 2022 - 6:16 am

This was really useful; I’m definitely going to give my marketing an overhaul in the new year — great info!

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Fransic verso December 13, 2022 - 5:24 pm

I’m glad to know that you think it’s useful. Thank you for reading!

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Katherine December 13, 2022 - 6:51 am

This post is really helpful! I’ve pinned it to save it to refer back to too. You’re so right that we need to keep learning and working out what works and how to move forwards. Thank you for this!

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Fransic verso December 13, 2022 - 5:23 pm

I appreciate you reading and sharing your feedback!

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Vanessa December 13, 2022 - 7:28 am

This article is helpful, thank you!

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Fransic verso December 13, 2022 - 5:23 pm

Thank you for reading!

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Liv December 13, 2022 - 11:43 am

Yet again another great article! Very useful tips I’ll be adopting!

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Fransic verso December 13, 2022 - 5:21 pm

Thank you for reading and sharing your thoughts!

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Cinny December 13, 2022 - 12:01 pm

My biggest challenge is that things keep changing. I learn one thing and it’s completely different soon after.

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Fransic verso December 13, 2022 - 5:21 pm

I appreciate you reading and sharing your thoughts!

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Gervin Khan December 13, 2022 - 12:35 pm

This is such a great article to read especially for e-commerce people, it’s very informative and detailed too! So many challenges to tackle here and give what solution can be done! Definitely a great reference for the future. Thanks!

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Fransic verso December 13, 2022 - 5:20 pm

Thank you so much for your lovely feedback!

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Sonia Seivwright December 13, 2022 - 12:41 pm

Digital Marketing can be challenging. I have serval challenges with it for my business. Thank you for sharing some solutions as well.

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Fransic verso December 13, 2022 - 5:19 pm

Right? it’s a lot of work we need to do. Thank you for reading!

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Her Digital Coffee December 13, 2022 - 12:47 pm

Great post! This is super informative and I love that you’ve shared a lot of wonderful solutions. Thanks for sharing!

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Fransic verso December 13, 2022 - 5:19 pm

I’m glad you find it super helpful. Thank you for reading!

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Renata - www.byemyself.com December 13, 2022 - 2:08 pm

Digital marketing – just like digital publication – opened doors and gave people opportunities they would have never had. On the other hand, it’s not a given and it’s definitely a very bumpy road. You have to be ready to face constant challenges.

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Fransic verso December 13, 2022 - 5:18 pm

It’s not that easy, but we need to work on it. Thank you for reading!

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Vaishali December 13, 2022 - 3:05 pm

I completely get lost with the statistics but your information is very helpful.

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Fransic verso December 13, 2022 - 5:17 pm

ah, I see. It’s not so easy with the stats. Thank you for reading!

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Renata Feyen December 13, 2022 - 4:04 pm

The problem is that the landscape of social media changes all the time, and once you find a strategy that works, it may change in no time

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Fransic verso December 13, 2022 - 5:17 pm

Thank you for reading and sharing your thoughts!

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Healing Oils December 13, 2022 - 7:48 pm

A lot of good information here. I liked the part about tracking stats. I fail to do that a lot.

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Fransic verso December 14, 2022 - 8:28 pm

Thank you for reading and sharing your thoughts!

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Rosey December 13, 2022 - 8:31 pm

Digital marketing can be challenging. It’s so hard to stand out in a sea with so many fish!

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Fransic verso December 14, 2022 - 8:27 pm

True, it can be difficult with marketing.

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Vanessa Palma December 14, 2022 - 4:05 am

These are all great. I think we all struggle with the right words to grab attention.

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Fransic verso December 14, 2022 - 8:22 pm

Im glad to know you find them helpful. Thank you for reading!

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Talya Stone December 14, 2022 - 5:19 am

It can be SO hard to cut through the noise but I think persistence and creativity is the key. Content is king and words, images and videos are everything. And yes, never stop learning!

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Fransic verso December 14, 2022 - 8:22 pm

Right? It helps a lot to make sure things goes well. Thank you for reading!

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Melanie E December 14, 2022 - 5:54 am

These are all great tips to help with digital marketing issues. I do try to work on using the right keywords when writing posts.

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Fransic verso December 14, 2022 - 8:20 pm

Thank you so much for reading and sharing your feedback!

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Ebony December 14, 2022 - 7:06 am

Great digital marketing tips! I love your recommendation reviewing the data, especially Google Analytics. It gives our business so much insight into what is going on with our traffic and user behavior.

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Fransic verso December 14, 2022 - 8:20 pm

Thank you for reading and sharing your feedback on this.

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Polly December 14, 2022 - 8:32 am

I agree with all of your points, in addition to understanding the algorithms! It can be quite confusing, especially if you’re just getting started. I believe I devoured videos that will assist me in becoming familiar with it.

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Fransic verso December 14, 2022 - 8:19 pm

I’m glad that you agree with my points. Thank you for reading!

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Ntensibe Edgar December 14, 2022 - 11:06 am

Ah yes, digital marketing is one giant field of quick sand. There is so much in it to learn and execute everyday. Constant learning is the best way to live in it and do it.

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Fransic verso December 14, 2022 - 8:18 pm

I appreciate you reading and sharing your thoughts!!

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Neely Moldovan December 14, 2022 - 1:14 pm

yes true on the challenges but I think its just always evolving.

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Fransic verso December 14, 2022 - 8:16 pm

Yup, we need to learn to keep up.

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Marysa December 14, 2022 - 7:25 pm

Digital marketing can be tough; it is definitely something that takes a lot of consistency.

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Fransic verso December 14, 2022 - 8:15 pm

Yeah, that’s true. We need to learn more about it.

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Sarah Carson December 15, 2022 - 6:18 am

This is so interesting! Thank you for sharing!

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Fransic verso December 15, 2022 - 8:37 pm

I appreciate your reading and sharing your thought!

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pooja Malkani December 15, 2022 - 8:17 am

You covered it all. Digital Marketing an be challenging and tough especially if you are new in the game.

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Fransic verso December 15, 2022 - 8:35 pm

Thank you for reading and sharing your lovely comments.

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Sarah Carson December 16, 2022 - 12:00 pm

I am so interested in digital marketing! So much potential!

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Fransic verso December 16, 2022 - 11:20 pm

Right? there are a lot of things we will learn from it.

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Lyosha December 16, 2022 - 2:48 pm

Great topic! everything has downsides and disadvantages and hardships. It often comes unnoticed because people tend to focus on positive side. very useful post to me

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Fransic verso December 16, 2022 - 11:18 pm

Glad to know you find it great topic. Thank you for reading!

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Under Flowery Sky January 9, 2023 - 2:35 pm

Research is the key, awesome tips..

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Fransic verso January 9, 2023 - 10:59 pm

Yeah, we need to improve and do more research. Thank you for sharing!

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