Ariat Western Wear: A Modern Twist to Traditional Country Clothing

by Fransic verso
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Modern country clothing has come a long way since its rugged, utilitarian roots to embrace more urban trends and become part of mainstream culture.

What was once an everyday necessity has quickly turned into a free-spirited and forward-thinking means of self-expression, especially as society becomes more expressive and opinionated about its core values.

One brand that has successfully transcended its rural roots and blended effortlessly into urban settings is Ariat.

The brand merges traditional country-style clothing with modern design elements that cater to wider audiences, as opposed to Western wear’s original target demographic of cowboys and cowgirls in the countryside.

A Brief Overview of Ariat Clothing

woman with country hat

The brand’s roots can be traced back to 1993 when Beth Cross and Pam Parker set out to transform traditional country-style footwear manufacturing. 

The name itself is an homage to Secretariat, the legendary racehorse with an exceptional heart and competitive spirit, to reflect the brand’s unapologetically authentic and performance-enhancing product.

But the similarities don’t stop there – much like the brand’s namesake equestrian counterpart, Ariat is unwaveringly dedicated to pushing the boundaries of classic country-inspired fashion while honouring traditional elements that are a part of its heritage.

The brand infused its products with pioneering and user-centric elements from the get-go to redefine traditional aesthetics and embrace modernity.

Nowadays, extra comfy and breathable Ariat western wear is more than just a nod to ranchers and cowboys — it caters to both the practical needs of outdoor work and the desires of urban trendsetters and townsfolk.

Despite the imminent and undeniable growth and modernization Ariat has gone through over the years, the brand stays true to its roots.

It infuses each product with signature elements that reflect its rich heritage while continuously introducing new elements to cater to the changing needs of its audience.

What Products Does Ariat Offer?

The brand boasts an extensive collection of country-inspired clothing that combines traditional aesthetics with modern functionality.

Its offerings cater to both men and women of all backgrounds, occupational requirements and personal preferences.

Jeans

jeans and boots

Kicking off the list of Ariat western wear for your consideration is its extensive collection of jeans that effortlessly captures the essence of country-inspired clothing.

Some of the key design elements include reinforced seams for better durability, side pockets for you to store all your essentials and a comfort-first approach for optimal comfort.

In terms of style, you can find several options to suit your needs and preferences. For starters, bootcut models are a classic, with slightly flared leg openings so you can easily tuck them over your boots without bunching.

While they were initially a completely utilitarian design choice – so that ranchers could easily slip in and out of their boots without adjusting their pants constantly – they’ve slowly made their way onto the mainstream scene.

Next up, we have straight-leg models with a consistent leg opening from the knee to the hem. They’re currently all the rage among fashionistas and trendsetters due to their more relaxed, laid-back feel.

Another option is the slim-fit collection, which offers a more tailored and body-hugging silhouette. Most models consist of stretch-infused denim, which doesn’t restrict your movements while keeping everything in place.

Shirts

country women fashion

Ariat’s shirt collection is expansive and all-encompassing, with several different models and designs to cater to diverse preferences and functional needs.

For starters, its dress shirts are a fantastic option for formal occasions and professional settings due to their classic fit and generous cut for tucking purposes.

They’re available in several solid colours, though you may find models with subtle graphic elements that reflect the brand’s visual identity.

Next up, polos hit the sweet spot between casual style and performance. Most models come with advanced fabric technology to effectively wick away moisture, combat odour and help regulate your body temperature.

They generally offer a roomy fit through the chest, waist and hips, with a slightly longer hem that you can either wear tucked in or casually let it sit on top of your pants.

Finally, the brand’s casual button-downs embrace its country roots while incorporating several modern elements to get the best of both worlds.

They’re quite breathable and skin-friendly, which means you’ll be comfortable during various activities, including ranch work and social gatherings.

Most shirts are machine-washable and quite durable, which means you won’t be spending too much time on the care and maintenance part.

Jumpers

Next on the list of Ariat clothes is its jumper collection, including sweatshirts and hoodies. This is where the brand bridges traditional Western aesthetics with more modern fashion elements to offer superior comfort, unparalleled style and admirable durability.

In general, the brand uses tried-and-tested fabrics to enhance each garment’s longevity and withstand everyday wear and tear.

It also incorporates moisture-wicking and warmth-retaining technologies to retain heat effectively while promoting dryness and comfort during more strenuous physical activities.

In terms of style, you could opt for zippered or pullover models, each one with its own signature perks. The former offers adjustable ventilation and easy layering, which can come in handy during varying temperature periods or fitness-related needs.

On the other hand, pullover hoodies are a versatile and ever-stylish option with several practical elements such as kangaroo pockets and adjustable hoods.

They’re normally available in solid colours, but you can find them with signature Ariat graphic designs if that’s more up your alley.

Accessories

belt

Rounding off the list of Ariat attire is the brand’s accessory collection that focuses on practicality, convenience and ease of use.

Its hats are a notable example, with classic cowboy models leading the pack, along with structured caps and beanies.

Next, their belts offer a durable leather base with intricate detailing and elaborate stitching. Back in the day, this was a reflection of social class and status, and the brand took special care in reflecting these traditional Western values in their contemporary pieces.

Finally, the brand’s gear bags are designed with the active lifestyle in mind, incorporating several user-friendly and practical features.

They normally have a heavy-duty canvas base paired with leather accents and reinforced stitching to endure everyday wear and tear.

They also feature spacious compartments to accommodate various items, including multiple interior and exterior pockets for your essentials and adjustable straps for better customization.

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