9 Types of Business Video

by Fransic verso
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Types of Business Video

Are you using the right kind of videos in your business?

Video marketing is a great way to promote your brand, market and advertise your products, and improve your SEO results for the utmost online visibility. Videos are powerful, cost-effective, and important to your overall marketing strategy, enabling you to engage, captivate, compel, and convert your target audience!

The Power of Video for Marketers

The average person watches one to two hours of online video content every day – which, when you think about it, is huge! From YouTube videos to social media reels, on-page website videos, and more, video is a very powerful way to capture the attention of consumers.

This is why, in 2024, more than 90% of professional marketers are using video to underpin their online campaigns and marketing/advertising strategies.

Why is video so popular amongst audiences? That’s easy!

  • Videos are passively consumed … they don’t require much effort at all.
  • They are more engaging than audio
  • They are easier to take in than reading text
  • They are incredibly effective for engaging audiences
  • More people now prefer to watch online videos than television
  • Videos posted on social media are shared twelve times more than images and text-based posts

6 Types of Business Video

Commercial video production refers to creating and distributing videos for an audience of your business’s patrons or customers. Which type of video is right for your business? 

If you’re creating videos specifically for consumers, consider these types:

Product Showcase: these videos highlight the qualities and benefits of new or existing products or services. Videos need to be professional, eye-catching, and polished with the primary goal of converting prospects.

How-To’s: explainer videos that show consumers why they should buy your product or service. They include demonstrations of how to use a product or access services, and they also help build credibility and trust in your brand.

Promotions: these videos arebased around a specific call to action. This includes encouraging the target audience to buy a product, sign up for a service, subscribe to a newsletter, donate or otherwise support an initiative, etc.

Testimonials: audiences, especially those online,need to know who they are spending money with and what they are buying. Real-life, genuine reviews make a huge difference, and video testimonials from real customers are more believable than written, faceless ones.

Social Media: short videos created for posting on Instagram Reels, TikTok, Facebook Stories, and YouTube shorts are fast and appealing to audiences who often have limited attention spans.

Company Culture: take your branding to the next level and show its human side, including who you are, what you stand for, and what sets you apart from your competition. Include team interviews and behind-the-scenes sneak peeks.


Commercial video production providers offer fantastic options and services for business owners and marketers. Choose the services of a professional, experienced video marketing company or boutique agency for the best results – and say hello to a new level of engagement with your business and brand!

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